Contact the board of directors: board at professionaloutdoormedia.org

OFFICERS

Michelle Scheuermann, President
Term ends 2023
Minnesota

Michelle is a 12 year veteran of marketing communications helping brands and individuals get noticed in traditional and non-traditional media outlets. Michelle was the Director of Communications for the national cable network, Sportsman Channel for eight years, creating and leading a PR department focusing on multiple audiences. There, she honed her skills in media relations, social media management, branding, public affairs and government affairs outreach initiatives. She also was the first to activate Twitter and learn the power of online branding and interaction. She blogs on her website about her travels, communication observations and updates on her podcast, Back at the Lodge (available on iTunes and Stitcher Radio). Most recently Michelle started her publicity consulting business, BulletProof Communications, LLC, and still works with Sportsman Channel (now Outdoor Sportsman Group) along with other individuals and companies in the outdoor world and beyond. Her goal is to help clients be heard in the cluttered media world. Michelle lives in the St. Paul area with her husband, Wayne, and cat, Harrison. bulletproofmediablog.com

Nick Hoffman, 1st Vice President 
Term ends 2023
Tennessee

Outdoorsman… Musician… Writer… Adventurer… Storyteller…There are many sides to Nick Hoffman:  As a musician, he has shared the stage with some of Country Music’s biggest names including Kenny Chesney, Keith Urban, Brooks & Dunn, and many more.  He scored 2 Top 40 Radio hits with his group THE FARM, and was awarded the Country Music Association’s “Touring Musician of the Year” in 2012. As the host of the critically-acclaimed television series “Nick’s Wild Ride” on Outdoor Channel, Hoffman has traveled the world in search of interesting game in interesting places. An Anthony Bourdain-style hunting travelogue, “Nick’s Wild Ride” follows Hoffman as he explores the history, culture, people, and food of the area that he hunts. Now filming it’s 4th season, “Nick’s Wild Ride” has been awarded over a dozen and awards including an Outdoor Sportsman Award “Golden Moose” for “Best Conservation” for his work in Africa.Hoffman’s writing has appeared in magazines such as RECOIL-CARNIVORE, Kimber’s Lands & Grooves, Game & Fish, and more. A native of Minnesota now living in Nashville, Tennessee, Hoffman is a passionate conservationist and public land advocate who is part of a group of young influential hunters fighting to change the perception of hunting by showing that hunting is about much more than killing. nickhoffman.com

Jenn Ripple, 2nd Vice President 
Term ends 2024
Tennessee

Jen is the Editor-in-Chief and Publisher of the international flyfishing lifestyle magazine, DUN Magazine. In addition to her work at DUN, she writes the Fly Fishing Women’s Buyer’s Guide for Outside Magazine and the Women’s Best Of column for Gray’s Sporting Journal, among others. She is a member of the Executive Board of Directors for Fly Fishers International, member of the Board of Directors for the Harpeth River Conservancy, member of the Advisory Committee for the TU Service Partnership and a former member of the Board of Directors for the American Fly Fishing Trade Association. She has been named Southerner of the Year by Southern Living Magazine and is considered one of the top women changing the sport of fly fishing. Jen is a professional angler and conference speaker, who spends her time empowering anglers by teaching fly tying and casting clinics, speaking nationwide on a variety of topics, and devoting her time to conservation efforts through nonprofits. A sounding board for women in this currently male-dominated sport, Jen has created a home base for women worldwide to connect and engage in the art of fly fishing.

Gabriella Hoffman, Secretary
Term ends 2024
Virginia

Gabriella Hoffman is a freelance media strategist, podcaster, columnist, and 2019 POMA Pinnacle Award recipient. Her writings have appeared in Field & Stream, Outdoor Life, Sporting Classics Daily/Sporting Classics Magazine, The Virginia Sportsman, and other national publications. She hosts the weekly “District of Conservation” podcast. Learn more about Gabriella at http://www.gabriellahoffman.com.

Kevin Reese, Treasurer
Term ends 2024
Texas

Kevin has been a POMA member since 2008 and credits his outdoor industry success exclusively to mentoring and POMA membership. He continues to write regularly for a number of regional, national and international print and digital publishers and during his freelance career has also worked in front of and behind cameras for various TV shows on Pursuit, Sportsman and Outdoor Channels, as well as NRA TV. Kevin is a Marine Corps veteran, hardcore patriot and lover of all things outdoors. He is an avid bowhunter and also enjoys extreme long-range shooting. To pay the mentorship he received forward, Kevin is always on the lookout for opportunities to mentor others in outdoor industry communications. Kevin previously served on POMA’s board of directors for four years, until 2016, including one year as treasurer—he enjoys opportunities to pay POMA back for years of industry communicator support. Along with his career as a freelance outdoor media member, Kevin has worked as a PR professional, managing media for a number of outdoor industry companies and for the past five years has worked as the senior media relations manager for POMA corporate partner, Sellmark Corporation. Sellmark’s brands include Pulsar, Sightmark, Firefield, Kopfjäger, 12 Survivors and BulletSafe. In 2011, Kevin earned coveted Pinnacle and Outstanding Achievement awards, both for outdoor writing. He strives for a repeat year after year. He resides in Texas with his wife, Kelly, and son, Jake, who is now attending UNT as a freshman and studying mechanical engineering.


DIRECTORS

Brad Luttrell
Corporate Partner Director, Term Ends 2022
Kentucky

Brad is the Co-founder and CEO of GoWild, the fastest growing social media and activity tracking platform for outdoors enthusiasts. In less than two years, his startup went from a basement-built side hustle to a platform that’s used daily across the world and partnered with organizations like Garmin and NWTF. Luttrell is an award-winning photographer, writer, and digital marketing strategist with a decade of experience in creative and advertising. timetogowild.com

Tom Keer
Director, Term ends 2024
Massachusetts

Tom Keer owns an outdoor marketing company which works perfectly with his freelance writing career. When he’s not fishing, hunting or clamming. He’s an avid bird hunter and dog man, and has been lucky to be surrounded by people and dogs much smarter than him. Or is it he…?

John Snow
Director, Term ends 2024
Montana

John B. Snow, shooting editor, Outdoor Life and Field & Stream. I’m a lifelong sportsman, who’s been a professional journalist since 1989. Before transitioning to the outdoor industry in 1996, I worked at newspapers and magazines including Fortune Magazine, The Hartford Courant and The New York Times. I started at Fishing & Hunting News in 1996 where I launched the Michigan edition of F&H News. Within a year, I took over as Editor-In-Chief for the company, overseeing 14 different editions and a staff of 100-plus full-time and part-time editors, writers, production staff and designers. I joined Outdoor Life in 2001, first as a senior editor, and then later was promoted to executive editor. When Jim Carmichel retired in 2009, I moved into his role as that magazine’s shooting editor. Over the course of Outdoor Life’s 123-year history I’m only the fifth person to hold that title. Then, in 2017, I was named shooting editor for Field & Stream as well, and have been wearing those two hats since. I live in Bozeman, Montana, with my family and split my time between shooting, hunting and fishing while creating content for both OL and FS. If I’m fortunate enough to be selected to POMA’s board of directors, I’m looking forward to pulling on the oars for the organization to help up and coming communicators in the outdoor field and spreading the message of the great work my colleagues do to ensure the future of our shared passion for fishing, hunting and the outdoor lifestyle.

Matt Soberg
Director, Term ends 2024
Minnesota

Matt Soberg grew up in the Heart O’ Lakes area of Central Minnesota, equidistant from the vast prairies of the Dakotas and the dark forests of the Northwoods. There, he learned life’s hunting and angling lessons from his father and grandfather before him. He graduated from law school in 2005 and after eight years of owning a law firm, he left his legal practice behind to chase his passion for outdoor publishing, editing, and writing. He first worked in the world of conservation as the editor and director of communications for the Ruffed Grouse Society—the national conservation organization based in Pennsylvania—publishing the organization’s Ruffed Grouse Society member magazine and coordinating and implementing all marketing, public relations, and new-member campaigns. From his office near Brainerd, Minnesota, he currently edits Covey Rise, a magazine based in Alabama that celebrates our upland-hunting lifestyle and champions wildlife conservation. When not in the office, you can find him making memories by teaching his young son and three bird dogs the lessons he learned long ago—how to miss birds and lose fish, all with a smile on your face.

Lindsay Thomas Jr.
Director, Term ends 2024
Georgia

Lindsay Thomas Jr. is the Chief Communications Officer at the non-profit National Deer Association, formerly the Quality Deer Management Association (QDMA), where he oversees production of Quality Whitetails magazine as well as the organization’s digital, social media and e-mail communications. He joined the staff of QDMA in 2003. He has served as editor and contributing author on several educational books for deer hunters. He has been a POMA member since 2005. Prior to joining the staff of QDMA, Lindsay was an editor at Georgia Outdoor News magazine for nine years. He earned a journalism degree from the University of Georgia. He and his wife Anne live in Georgia and have three children: Jacob, Laurel and Julia.

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