Contact the board of directors: board at


Tony Bynum, President
Term ends 2020

Tony’s unique wildlife, hunting, and outdoor photographs have been featured on the covers of many major traditional sporting magazines, including: Sports Afield, Field and Stream, Outdoor Life, Wyoming Wildlife, and Montana Magazine. He is the Photo Editor for Western Hunter and Elk Hunter Magazine, and writes a photography column for Western Hunter Magazine.

Michelle Scheuermann, Vice President
Term ends 2020

Michelle is a 12 year veteran of marketing communications helping brands and individuals get noticed in traditional and non-traditional media outlets. Michelle was the Director of Communications for the national cable network, Sportsman Channel for eight years, creating and leading a PR department focusing on multiple audiences. There, she honed her skills in media relations, social media management, branding, public affairs and government affairs outreach initiatives. She also was the first to activate Twitter and learn the power of online branding and interaction. She blogs on her website about her travels, communication observations and updates on her podcast, Back at the Lodge (available on iTunes and Stitcher Radio). Most recently Michelle started her publicity consulting business, BulletProof Communications, LLC, and still works with Sportsman Channel (now Outdoor Sportsman Group) along with other individuals and companies in the outdoor world and beyond. Her goal is to help clients be heard in the cluttered media world. Michelle lives in the St. Paul area with her husband, Wayne, and cat, Harrison.

Ryan Gresham, 2nd Vice President
Term ends 2020

Ryan grew up shooting, hunting and fishing in a family known in the outdoors industry. His father, Tom Gresham and grandfather, Grits Gresham taught Ryan the right way to shoot, hunt and fish and the right way to treat others as well. Ryan attended Louisiana State University and graduated with a degree in Mass Communications with an emphasis in Electronic Media. Ryan has worked in radio, print, cable television and broadcast television in such roles as on-air talent, commercial production, and advertising sales. For the past seven years, Ryan has worked with Gun Talk Media running the sales and marketing, working with companies to promote their brands and products and help grow their businesses, as well as on camera for Gun Talk’s TV shows and online videos. He helped develop new shows. This wide experience has given him important insights into the creative as well as the business side of the outdoor industry. In the seven years Ryan has worked with Gun Talk Media, audience and revenue has experienced significant growth. Ryan has lived in Alaska and Arizona, but most of his time has been in Louisiana.  In his spare time, which is few and far between with a family with two young daughters, he enjoys hunting, shooting, boating, and fishing.  He also has played in several bands over the years singing and playing drums.

Justin Morrissey, Secretary
Term ends 2020

Justin has functioned in a myriad of marketing and communications roles in the outdoor industry over the past eight years. In his current role at the National Shooting Sports Foundation (NSSF), the trade association for the firearms and ammunition industry, Justin develops powerful marketing strategies and effective multimedia communications that promote NSSF events, programs, initiatives and media resources. Justin graduated from the University of Wisconsin – River Falls with a bachelor’s degree in marketing communications and an associate degree in field biology. While maintaining high honors status throughout college, he was an active POMA member and began his career in the industry through freelance media opportunities. He also founded the college’s Ducks Unlimited chapter that raised more than $25,000 for wetland conservation efforts while he served as chairman. Justin is an avid sportsman and devoted conservationist.

Mia Anstine, Treasurer
Term ends 2021

Mia Anstine is an outfitter, guide, hunter, mentor and instructor. She is cohost of the MAC Outdoors podcast, guest host on Remington Country Television, hunt editor at Western Whitetail magazine, staff writer at Beretta USA, Armed Lutheran Radio contributor, NRA Tips & Tactics host, and guest at several other publications. She is serving her second term on Colorado’s Sportsmen’s Roundtable Committee. She’s the current chapter secretary for Four Corners SCI. She’s an archery instructor, firearms instructor and hunter education assistant instructor. As a public speaker, she teaches and inspires others to get involved in outdoor activities. She takes pride in guiding ladies and children for their first hunts. She’s hunted all over the United States and pursued game in Canada, New Zealand, and Russia. To learn more about Mia, visit her website at


Brad Luttrell
Corporate Partner Director, Term Ends 2022

Brad is the Co-founder and CEO of GoWild, the fastest growing social media and activity tracking platform for outdoors enthusiasts. In less than two years, his startup went from a basement-built side hustle to a platform that’s used daily across the world and partnered with organizations like Garmin and NWTF. Luttrell is an award-winning photographer, writer, and digital marketing strategist with a decade of experience in creative and advertising.

Nick Hoffman
Director, Term ends 2022

Outdoorsman… Musician… Writer… Adventurer… Storyteller…There are many sides to Nick Hoffman:  As a musician, he has shared the stage with some of Country Music’s biggest names including Kenny Chesney, Keith Urban, Brooks & Dunn, and many more.  He scored 2 Top 40 Radio hits with his group THE FARM, and was awarded the Country Music Association’s “Touring Musician of the Year” in 2012. As the host of the critically-acclaimed television series “Nick’s Wild Ride” on Outdoor Channel, Hoffman has traveled the world in search of interesting game in interesting places. An Anthony Bourdain-style hunting travelogue, “Nick’s Wild Ride” follows Hoffman as he explores the history, culture, people, and food of the area that he hunts. Now filming it’s 4th season, “Nick’s Wild Ride” has been awarded over a dozen and awards including an Outdoor Sportsman Award “Golden Moose” for “Best Conservation” for his work in Africa.Hoffman’s writing has appeared in magazines such as RECOIL-CARNIVORE, Kimber’s Lands & Grooves, Game & Fish, and more. A native of Minnesota now living in Nashville, Tennessee, Hoffman is a passionate conservationist and public land advocate who is part of a group of young influential hunters fighting to change the perception of hunting by showing that hunting is about much more than killing.

Kevin Paulson
Director, Term ends 2021

Kevin Paulson is the Founder and CEO of His passion for hunting began at the age of 5 hunting alongside of his father and mother. Kevin started in 2006 while still working at CliCKS after selling his portion of a disaster of an outfitting business. started as an outfitter directory and pivoted to a news portal starting in 2009. Kevin was a founding member of the Outdoor Bloggers Summit group and helped to define what it meant to be an outdoor blogger pushing to create standards for blogging and writing online. Over the last 12 years, Kevin has grown the brand strictly through organic reach, social media and a strict focus on content marketing. Kevin’s passion for shooting, hunting, conservation and the outdoors is apparent in everything that he touches. 2018 is a new pivot in the growth of with a strong focus on online video content and cutting edge technology focused directly on the and websites.

Jason Reid
Director, Term ends 2020
New York

Driven by the pursuit of excellence, Jason Reid grew up in a hunting and business oriented family where nightly conversations were centered around business case studies, solution finding and outdoor adventures.  Jason graduated from a nationally ranked Christian college in Marketing Communications where he also began his career in the outdoor industry by blogging from his dorm room. His passion for freelance content creation and the outdoor industry brought him to POMA as a student under the recommendation of Kevin Reese five years ago.  Working hard to earn opportunities, Jason’s young career in the outdoor industry has given him experience on the ground floor of starting companies, serving as a content editor for websites and contributor to national publications.  He has also worked sales and marketing roles both in and out of the outdoor industry, most recently has been named the Marketing and Communications Manager for the Crosman Corporation where he handles the day-to-day responsibilities of executing marketing, public relations and e-commerce strategies as well as government relations for the leader in the air gun market.  Jason has a passion not just for bow hunting and outdoor media, but for advancing the missions and purpose of the groups he is involved with.

Tony Smotherman
Director, Term ends 2021

Tony Smotherman brings more than 25 years’ experience and knowledge to the outdoor industry. Through his freelance writing and roles as a public speaker, Editor/Owner of Tennessee Outdoor News, television show host and currently as Head of Influencer Relations at BPI Outdoors for the CVA and Bergara Brands, it’s clear that Tony loves the outdoors and is a proud ambassador of the outdoor lifestyle. Tony’s easy-going personality and extensive knowledge makes him the perfect liaison to work with freelance content creators, tv show hosts, pro staff and the general public. His passion for conservation was rewarded with the 2009 Conservation Communicator of the Year Award by the State of Tennessee, and his drive to instill a love of the outdoors in future generations makes him invaluable to the preservation of the outdoor way of life.