upcoming EVENTS

  • Make sure to sign up for our 3rd annual  Shooting Sports Showcase in Talladega, Alabama from March 27th – 28th. Click HERE for more info and to register.

 

 

  • You now can sign up for our 17th annual POMA Business Conference in Broken Arrow, Oklahoma from June 12th-15th. More details HERE

 

  • Make sure to check out POMA Insight Sessions, our conference-style educational sessions that are being offered virtually. We’ve got more to come, and you don’t want to miss it! Free for members and a great value for non-members. Sessions are recorded and available to members and registered attendees. Archived Insight Sessions can be accessed here.

Welcome

Welcome and thanks for stopping by the Professional Outdoor Media Association (POMA) website. Whether you’re a hunting and fishing industry communicator, industry professional or an avid outdoor sports enthusiast, POMA is working hard for you.

POMA is dedicated to seeing the traditional outdoor sports story is told honestly and fairly so hunting, fishing, the shooting sports and trapping will endure.

Subscribe to POMA News and keep up with POMA news, events and issues. If you’re an industry professional, join us.

    Testimonials

    • No one is doing what POMA is doing when it comes to education and opportunities. POMA reacts quickly to situations and is in tune with the needs of media and industry.
      J.R. Robbins NRAHuntersRights.org
    • I’ve learned over the years that the quickest way to get from where you are to where you want to be is to find someone who is already where you want to be and do whatever he or she tells you to do. POMA is the best place to find a mentor to help you become an outdoor communicator, a PR professional, a videographer, a photographer or any other area for communicating the out-of-doors.... Read More
      John E. Phillips Book Author, Writer & Photographer
    • I am new to the industry, and I know there is a lot of water left to tread before I find my own sweet little island. However, because of POMA and the commitment and conviction of its founding members, I now have more confidence and better tools than I could have imagined receiving from any other source.... Read More
      Andrew Chamberlain Author Cartridge Comparison Guide; Western Hunter Shooting Editor
    • POMA provides incredible opportunities, far exceeding any expectations I had for being a POMA member. POMA Money Line listings provide room to spawn new thinking, expand opportunities, explore life in a new facility or role, just great!  Keep up the great work!
      David Barus Freelance Writer
    • Just a few weeks after the conference, with one project, I was able to generate coverage for six POMA Corporate Partners. And, with the participation of those partners, I was able to write a much more rich and interesting review.... Read More
      Gil Horman Technical Content Provider
    • Well, that didn’t take long. I just sent in my dues payment and I’ve already seen a 400 percent return on the investment thanks to a tip from the Money Line. Thank you POMA!!!!!!
      Tony Hanson Editor, Michigan-Out-of-Doors
    • As a full-time freelance magazine writer and book author I spend a lot of time alone - in the office, traveling and in remote locations. POMA through its Briefs, Business Conference and webinars offers me a very valuable means of staying in communications/networking with others in my field.... Read More
      J. Wayne Fears Freelance Communicator
    • It pays to be a POMA member, Darren Warner said in a recent note to POMA. As a member, I'm able to receive more than three times as much for my work, from Buckmasters Rack magazine, than I would if I were not a POMA member.
      Darren Warner Freelance Writer
    • Two months after going full time as a writer I joined POMA and attended their convention in Ogden. POMA has helped me make a lot of good contacts, writing and Pro-staff deals. I don’t see how you can go wrong by joining. If you want to write part-time, it will make you a better writer. If you want to go full-time, you’ll make more contacts.... Read More
      Tom Claycomb Freelance writer
    • For years I avoided joining the professional writer’s organizations in favor of an independent approach to networking and relationship building. That worked well for a while, but then I hit a plateau.  During that time I joined several writer's and media organizations.... Read More
      Tom Keer Freelance Writer/The Keer Group
    View All
    • Featured Member

      Allan Smith

      Born and raised in Hollywood, California, Allan has worked in the film & television industry for over 30 years. A veteran of the United States Marine Corps & decorated former California Firefighter/Paramedic, this experience led to the creation of a multi awarding winning video production company that has taken him around the world from Indigenous countries, hostile territories & 3rd World Countries.

    • Featured Member

      Angie Pierce

      Hi, I live in Athens, Alabama with my wonderful husband Larry. He is an avid fisherman and I like to dabble with it. We have eight grandchildren that we love to spoil.

    • Featured Member

      Beth Alcazar

      Beth Alcazar lives in Central Alabama with her husband, Sean, their three children, and a 115-pound German Shepherd. Beth often describes herself as "just a mom with a gun." In her spare time, she enjoys reading, crafting, competitive shooting, and baking... and hopes that her AR-15 handling is as smooth as her 7-layer chocolate-cookie cheesecake.

    • Featured Member

      Bob Frye

      Husband and father of two boys and a lifelong outdoorsman. I hunt, fish, shoot, camp, fish, hike, backpack, paddle and more.

    • Featured Member

      Bill Vaznis

      Vaznis graduated cum laude from the University of Massachusetts at Amherst and later earned his MSW from Tulane University Graduate School in New Orleans. He now lives on a farm in upstate New York with Grizz, a 30-pound woodchuck with a voracious appetite for the neighbors’ gardens. He has published three books on hunting and a western novel.

    • Featured Member

      Margaret Anderson

      I've been an outdoor writer for 30+ years, three time Arizona Outdoor Writer of the Year and 2021 inductee to the Arizona Outdoor Hall of Fame. I write for many print and online publications.

    • Featured Member

      Michael Walker

      Born & raised in California. Grew up camping and fishing. Started playing guitar at age 14 and took up hunting at hunting at 25. I spend my time hunting, fishing, gold mining and playing music. Order of importance depends on day of the week.

    • Featured Member

      Daryl Demoskoff

      An avid outdoorsman. I spend as much time as possible in lakes and streams fishing and out in the field/forest hunting. This matches well with the gig I have with Tourism Saskatchewan given my love of the outdoors and my enjoyment of building professional relationships.

    • Featured Member

      David Pierce

      Borne in Detroit Michigan. Attended All Saints Academy, Graduated from St. Clement H.S. and attended Central Michigan University with a GPA of 3.85. Was a named technical advisor for the Industrial Arts Program at Macomb Community College and taught, large format, Studio Still Life photography there. I became disabled in 2006.

    • Featured Member

      Darren Choate

      Although born in Colorado, Darren Choate has lived in Arizona for over 40 years. Growing up in the White Mountains of eastern Arizona provided the stage for him to become a hunter and ethical sportsman. After graduating high school, Choate served his country as an airman in the US Air Force for four years. For the majority of his tour, he was stationed at Elmendorf AFB in Anchorage, Alaska. After an honorable discharge, Choate returned to Arizona to attend Northern Arizona University, where he earned a Bachelors of Science and a Masters of Education. He spent the majority of his professional career as a service professional at Northern Arizona University. Choate and his wife of 30+ years have two grown sons.

    • Featured Member

      Donald Kliewer

      Outdoors has been a passion since the 1970's. Having had the opportunity to fish in most provinces of Canada, several states, and both oceans, I look forward to my next trip. Hunting upland game in South Dakota and big game in Colorado & Idaho has provided untold memories. Hopefully more to come.

    • Featured Member

      Don Mallicoat

      A lifelong bird hunter and angler. My first feature article was published in 2002. I have 8 years retail firearms experience and am certified as a NSCA Level I Sporting Clays instructor. I just recently began copywriting for the outdoor industry.

    • Featured Member

      Mark Hirvonen

      Born and raised in Michigan's Upper Peninsula, I have had unlimited opportunity in the outdoors as we are blessed with millions of acres of public land. Prior to joining "On Your Own Adventures" my professional career has included extensive sales,marketing, and operations experience in the soft drink, financial consulting, light metal industries.

    • Featured Member

      Kevin Paulson

      Kevin and his beautiful wife Marjorie got married in 2016. They have a house in Lincoln, NE and while Marjorie heads to middle school to teach sixth grade humanities and english, Kevin works from home pumping out content on one of several websites and compiling stories for Hunting Life Magazine.

    • Featured Member

      James Powell

      I am a Texas-based avid shooter, hunter (primarily waterfowl, wild turkey and deer), angler, and conservationist with a background in communications, brand marketing, wildlife biology and resource management. I have spent most of my life in the southern U.S., and am the proud father of two children, Gage and Caitlin. I currently work for the East Foundation and reside in Spring Branch, Texas.

    • Featured Member

      John Jefferson

      Born in Beaumont, Texas. Graduated Texas A&M, and U/Texas Law School. He managed a deer lease in Lampasas County, Texas for 11 years. He served in U.S. Army, is married, and has kids and dogs. No cats!

    • Featured Member

      John Jackson, III

      Attorney at Law, writer, regulatory expert, past President of SCI, founder of Conservation Force that pioneers hunting and essential conservation support for hunting.

    • Featured Member

      Jodi Stemler

      Jodi was raised on a farm in central New Jersey and began hunting, fishing and spending time outdoors from an early age. She's now married and living outside of Denver, Colorado with her husband and teenage daughter. The whole family loves getting out to hike, bike, hunt, fish - whatever it is, it's good as long as it's outside!

    • Featured Member

      Joe Kurtenbach

      Lifelong lover of the outdoors. Joined the military after college (Business and English degrees) and fell into outdoor media after completing active duty service. Worked from Assistant Editor up to Executive Editor of American Rifleman, working on the magazine, TV show and website. Currently Executive Editor and digital content director for another leading brand -- Guns & Ammo.

    • Featured Member

      Ken Perrotte

      Air Force veteran with decades of management-level communications experience, including public affairs officer & journalist with U.S. Air Force, Army and DoD. Northern Vermont native; Virginia resident. Past three-term board member, SEOPA and association Business/Finance Committee chair for 7 years. Current President, Association of Great Lakes Outdoors Writers. Strong strategic planning/legislative affairs/corporate communication background.

    • Featured Member

      Kim Emery

      Firefly Publicity's owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival and negotiated product placement in films. Kim's experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia. Her focus is on the outdoor segments of hunting, fishing and outdoor recreation.

    • Featured Member

      Kevin Jarnagin

      Jarnagin started early in life learning about the outdoors from his grandfather and dad on a small farm in Sweetwater, Okla. After graduating from the University of Oklahoma with a Masters in Public Admin, Jarnagin set his roots in Norman, Okla., and began the pursuit of making a career in the outdoors, fishing and hunting world. His work with Blue Heron Communications springboarded him into a position as the content curator at Gun Talk Media.

    • Featured Member

      Karen Mehall Phillips

      My lifestyle centers around the great outdoors. My favorite pasttimes are hunting, any other outdoor activity and practicing karate (1st degree brown belt). I am fortunate to have married my best friend--fellow POMA member, hunting guide and TV host Phil Phillips, who is also a licensed real estate broker in CO nd TX--because when one hunting adventure ends, we are already planning the next one!

    • Featured Member

      Michelle Scheuermann

      Michelle Scheuermann is a communications pro in the outdoor world and enjoys challenging herself & others via running races, kayaking, and learning new hobbies - like speaking French! Michelle works from her home in St. Paul, Minn. with her husband, Wayne and cat, Harrison.

    • Featured Member

      Larysa Switlyk

      Larysa Switlyk grew up with 3 older brothers and is the only one in her family that hunts and fishes. She introduced herself after receiving her Bachelors and Masters in Accounting from the University of Florida while on a solo trip to New Zealand. She fell in love with the sport and found her true passion that she now wants to share with the world

    • Featured Member

      Laura Evans

      Laura is a public relations and marketing professional who prides herself on the relationships she has developed during her years in the outdoor industry. She has become a vocal advocate for the Second Amendment and is an unapologetic patriot. She is the wife of a NY State Trooper and mother to a Pharmacist and Marine Corps Sergeant.

    • Featured Member

      Mia Anstine

      I'm an outdoor advocate, an award-winning writer, a hunting guide, archery and rifle instructor, keynote speaker, podcast host, and all-around outdoorswoman who encourages you to get outside, hunt, fish, shoot, and savor all that life has to offer. 

    • Featured Member

      Pete Rogers

      Freelance writer and photographer for sporting publications. Seminar Speaker. Dedicated hunter, angler and trapper. I enjoy sharing my passion for the outdoors with fellow sportsmen and women. When I am not in the woods or water, I am enjoying my time with my wife and five children.

    • Featured Member

      Paige Shipe

      Paige Shipe is a lifetime enthusiast of the outdoors. Priding herself in educating and inspiring others, she has set forth with her Bachelors of Fine Arts degree, servant leadership, and creativity to become part of the growth and enrichment of future generations. Paige's role as the Sales & Marketing Coordinator at Hawke Sport Optics has allowed her the opportunity to network, learn, and engage in the industry she is highly passionate about. Paige is a self-taught entrepreneur who is nothing short of determined. You can’t throw stones if you’re busy washing feet, those of your outdoor loving, wild, messy son or those of the individuals around you.

    • Featured Member

      Mark Holyoak

      I am married with four children and enjoy doing anything and everything outdoors--hunting, fly fishing, canoeing, hiking, mountain unicycling, camping, ice hockey, softball, etc. However, my favorite thing to do is to spend time with family and loved ones. I lived in six different states and three different countries (USA, Canada & Italy).

    • Featured Member

      Roy Hill

      Roy Hill is a native Arkansan, and grew up fishing, hunting and shooting in the Ouachita Mountains. He started competitive shooting at age 8 in 4-H, and shot on rifle teams both in high school and in college. He likes long range rifle shooting when he can find a long range, and particularly enjoys literature about guns and shooting.

    • Featured Member

      Tony Bynum

      Lifetime westerner, outdoorsman, backcountry hunter, fisherman, conservationist, professional scientist. Master of Science - Resource Management. Today a world traveling, professional outdoor photographer, content provider to the outdoor hunting, travel and recreation industry, magazine photo editor.

    • Featured Member

      Timothy Flanigan

      View the website, www.NatureExposure.com for a detailed biography. Current active member and past president of numerous professional outdoor organizations, POMA, POWA and M-DOWA. Award-winning photographer, writer, seminar speaker, consultant, educator and leader of photography and naturalist tours. Expert in various outdoor related sports and wildlife and conservation subjects

    • Featured Member

      Tom Claycomb

      Used to be a Professional Rodeo Cowboy in the RCA. Also have much business experience in the beef industry and have run plants with hundreds of employees. I can share this resume if so desired.

    • Featured Member

      Tony Martins

      Raised on dairy farm in So.CA hunting rabbits & birds - Biochemistry BS U.of CA 1973 - US Air Force - Bird hunter, dog trainer, skeet, sporting clays, fresh & saltwater angler. Moved to AZ White Mountains 1990 - bowhunter, airguns, muzzleloaders, big game, quail, waterfowl, predators, bass tournament fishing, trout & flyfishing.

    • Featured Member

      Tron Peterson

      I am a single father of 5 amazing kids who grew up in Missouri on a 4 generation family farm. With a love for the outdoors and a love for helping veterans and those with disabilities find healing and purpose in the outdoors, I founded Peterson Outdoors in 2006. In 2010 it became a non-profit organization known as Peterson Outdoors Ministries. Peterson Outdoors Ministries provides outdoor recreational therapy for injured and recovering veterans and their families as well as youth and adults with disabilities or terminal illness.

    • Featured Member

      Al Voth

      Al has been a hunter, shooter and gun-tinkerer since he was old enough to own a BB gun, and he's been interested in writing almost as long. It all led to a career that blended firearms, photography and writing into one. He has authored two novels, blogs, edits, writes for print and web markets and operates a forensic consulting business as well.

    • Featured Member

      Troy Basso

      I was born and raised in Michigan but left there to become a US Army soldier in 1986. I served until 1996 and decided to stay in Middle Tennessee due to the plethora of outdoor activities, that don't end due to frozen lakes. I have raised my three children as true outdoors people and stewards

    • Featured Member

      Griffin Bartman

      What began as a name for privacy has stuck as a pen name now that I also work in the industry handling PR. The pen name is used to keep my work and hobby separated.

    • Featured Member

      Brian Beaton

      Avid sportsman and published author of numerous articles related to conservation, wildlife management, and environmental law.

    • Featured Member

      Aaron Schmaus

      Author, videographer, podcaster and combat vet that enjoys the outdoors and the smile on people’s face when they discover wildlife and the outdoors for the first time.

    • Featured Member

      Wm. Smith

      Born in Georgia, Wm. Hovey Smith worked throughout North America as a Geologist and wrote hunting articles between jobs. More recently he returned home to Georgia where he continues to produce books, radio shows, YouTube videos and consult to the outdoor industry.

    WHAT’S NEW

    • Steelhead Outdoors Gun Safe Upgrades Online Shopping Experience

      Easier to order, configure, customize and get shipping estimate Shakopee, MN (February 1, 2023) Steelhead Outdoors has improved its website to make ordering a modular gun safe online easier than ever. Select a safe size, exterior color, interior color, lock and interior configuration. Add a popular deluxe interior kit that includes two gear panels, two

      Read More...

    • Shooting Sports Showcase Registration Now Open!

      Leaders of the Professional Outdoor Media Association, the Outdoor Journalist Education Foundation of America, and the National Association of Sporting Goods Wholesalers have partnered to host the third annual Shooting Sports Showcase at the Civilian Marksmanship Program’s Talladega Marksmanship Park in Talladega, AL, on Tuesday, March 28, 2023. The Showcase is a private event giving

      Read More...

    • 2022: Strength, Stability and Conservation Success

      MISSOULA, Mont. — The Rocky Mountain Elk Foundation rolls into the new year with a robust and highlight-filled 2022 conservation resume. In addition to teaming up with partners to award more than $29 million dollars for habitat enhancement, including wildfire restoration, and wildlife management projects, RMEF conserved and improved access to near-record, single-year acreage totals

      Read More...

    • Ruger to Sponsor Shooting Sports Showcase

      SOUTHPORT, Conn. – Sturm, Ruger & Co., one of the nation’s leading firearms manufacturers, is returning as a sponsor of the 2023 Shooting Sports Showcase in Talladega, AL, this spring. Ruger Public Relations Manager Paul Pluff said, “Ruger is proud to exhibit and to be a sponsor at the 2023 Shooting Sport Showcase. The event

      Read More...

    • Steelhead Outdoors Adds Rustic Nomad 38 Modular Firearm Safe

      Popular custom option added to line Shakopee, MN (January 27, 2023) A custom finish offered on Steelhead Outdoors modular gun safes has become so popular it’s become part of the line. The Rustic Nomad 38 features the Rocky Mountain Rust finish highlighting the authentic beauty of natural age, patina and rust. Based on consumer demand,

      Read More...

    • Register for Shooting Sports Showcase

      Leaders of the Professional Outdoor Media Association, the Outdoor Journalist Education Foundation of America, and the National Association of Sporting Goods Wholesalers have partnered to host the third annual Shooting Sports Showcase at the Civilian Marksmanship Program’s Talladega Marksmanship Park in Talladega, AL, on Tuesday, March 28, 2023. The Showcase is a private event giving

      Read More...

    • Congress Delivers Big Win for Deer, Elk and Hunters

      MISSOULA, Mont. — Critical financial help is on the way for researchers and game managers dealing with chronic wasting disease (CWD). Congress included the Chronic Wasting Disease (CWD) Research and Management Act within the Omnibus Budget Bill that passed prior to adjournment of the recently completed 117th session. “This funding to fight CWD was a

      Read More...

    • Sign Up to Be a Speaker for POMA’s Summer Conference

      Preparations for the 2023 POMA Conference are underway! The conference relies on member keynotes to create an unforgettable event. We are also seeking monthly Insight Sessions speakers to provide timely, informative webinars with POMA members. Experienced or first-time speakers welcome. POMA is a rich ground for folks to speak for the first time! Please use

      Read More...

    • Shooting Sports Showcase Registration is Open

      Leaders of the Professional Outdoor Media Association, the Outdoor Journalist Education Foundation of America, and the National Association of Sporting Goods Wholesalers have partnered to host the third annual Shooting Sports Showcase at the Civilian Marksmanship Program’s Talladega Marksmanship Park in Talladega, AL, on Tuesday, March 28, 2023. The Showcase is a private event giving

      Read More...

    • USA Clay Target League Releases 2022 Impact Report!

      Eagan, Minnesota – The USA Clay Target League is proud to formally release its 2022 Annual Impact Report.  The report details the League’s ongoing efforts to provide safe and fun clay target shooting to teams and athletes as a school-sponsored activity. “We are thrilled to announce the League continues to reach new heights.” said John

      Read More...


    Thank You, Conference Sponsors