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Welcome and thanks for stopping by the Professional Outdoor Media Association (POMA) website. Whether you’re a hunting and fishing industry communicator, industry professional or an avid outdoor sports enthusiast, POMA is working hard for you.

POMA is dedicated to seeing the traditional outdoor sports story is told honestly and fairly so hunting, fishing, the shooting sports and trapping will endure.

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#POMA2023 highlights

POMA Members attended our annual Business Conference in Broken Arrow, Oklahoma, from June 12th-15th.

 

insight sessions

Check out POMA Insight Sessions, our conference-style educational sessions that are being offered virtually. We’ve got more to come, and you don’t want to miss it! Free for members and a great value for non-members. Sessions are recorded and available to members and registered attendees. Archived Insight Sessions can be accessed here.

 

    Testimonials

    • Just a few weeks after the conference, with one project, I was able to generate coverage for six POMA Corporate Partners. And, with the participation of those partners, I was able to write a much more rich and interesting review.... Read More
      Gil Horman Technical Content Provider
    • POMA is amazing. The responsiveness to member needs is unheralded among professional organizations. POMA listens to our clients’ needs and reacts to them. POMA’s commitment to the industry shows at every conference. Our clients can’t afford to not be at the conference each year.
      The Media Group – Joe Wieczorek Owner
    • As a full-time freelance magazine writer and book author I spend a lot of time alone - in the office, traveling and in remote locations. POMA through its Briefs, Business Conference and webinars offers me a very valuable means of staying in communications/networking with others in my field.... Read More
      J. Wayne Fears Freelance Communicator
    • I am new to the industry, and I know there is a lot of water left to tread before I find my own sweet little island. However, because of POMA and the commitment and conviction of its founding members, I now have more confidence and better tools than I could have imagined receiving from any other source.... Read More
      Andrew Chamberlain Author Cartridge Comparison Guide; Western Hunter Shooting Editor
    • I just wanted to tell you how much I appreciate our membership in POMA.  I thought you might like to hear a great example of why it is important for companies like mine to support you. John Phillips has a new book, with a second volume already being worked on, that teaches people How to... Read More
      Paige Darden MyTopo, a Trimble Company
    • I’ve learned over the years that the quickest way to get from where you are to where you want to be is to find someone who is already where you want to be and do whatever he or she tells you to do. POMA is the best place to find a mentor to help you become an outdoor communicator, a PR professional, a videographer, a photographer or any other area for communicating the out-of-doors.... Read More
      John E. Phillips Book Author, Writer & Photographer
    • Well, that didn’t take long. I just sent in my dues payment and I’ve already seen a 400 percent return on the investment thanks to a tip from the Money Line. Thank you POMA!!!!!!
      Tony Hanson Editor, Michigan-Out-of-Doors
    • POMA provides incredible opportunities, far exceeding any expectations I had for being a POMA member. POMA Money Line listings provide room to spawn new thinking, expand opportunities, explore life in a new facility or role, just great!  Keep up the great work!
      David Barus Freelance Writer
    • I have 7 articles publishing this week due to my association with POMA. Not to mention the numerous business opportunities from people that I have met. Just last week a company that I wanted to do some business with automatically jumped on board when he heard that I was a POMA member. I can't even begin to tell you how much business I did just this week due to my POMA connections.
      Tom Claycomb Freelance
    • Like many POMA members, I wear a variety of hats. Part TV production, part public relations, part freelance writer, my job varies and I go where the day takes me. The associations I build, the contacts I make and the information I learn at POMA's Summer Business Conference helps me every step of the way.... Read More
      Kevin Tate Creative Director, Mossy Oak Productions, Part-time Freelance Writer, Barbecue Grill Assembler and Flyswatter Salesman
    View All

    WHAT’S NEW

    • RMEF Allots $250,000 for Wildlife Migration Corridor Mapping

      MISSOULA, Mont. — The Rocky Mountain Elk Foundation allocated $250,000 to advance research associated with mapping more western wildlife migration routes for elk, mule deer, moose, pronghorn antelope and other wildlife. “By working with state and tribal wildlife agencies, we are producing detailed maps of where animals migrate across large landscapes, which will benefit the

      Read More...

    • Share your Hunting Stories and Photos on Hutch On Hunting

      Attention Elk, Mule Deer, and Antelope Hunters! Embrace the spirit of the season by sharing your unforgettable hunting stories and photos on the thriving Hutch On Hunting community. We invite you to contribute to our shared passion for the great outdoors. Capture the essence of your hunting adventures, from the quiet moments to the triumphant

      Read More...

    • RMEF Conserves New Mexico Elk, Mule Deer Migration Corridor

      MISSOULA, Mont. – Thanks to a northern New Mexico landowner who appreciates the wildlife values of his property, the Rocky Mountain Elk Foundation conserved 3,537 acres of critical winer range for elk and mule deer.  Stanley Ruyle entered into a voluntary conservation agreement with RMEF that also helps protect a key corridor for tens of

      Read More...

    • 2024 Pinnacle Awards Window Now Open

      It’s hard to believe that another year has flown by, and it’s time again to enter POMA’s Pinnacle Awards. This is the chance for content you’ve already generated and been paid for, within the past year, to be recognized. Content between Nov. 1, 2022, and Oct. 31, 2023, is eligible for entry. Pull together your

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    • Bear Archery and Outdoor Stewards of Conservation Release “Connecting with Conservation” Video

      To help inform America’s 60+ million active HATS (Hunters, Anglers, Trappers and Shooters) on how land, fish and wildlife conservation is funded in the United States, Outdoor Stewards of Conservation Foundation (OSCF) has developed a video series entitled ‘Connecting with Conservation,’ where they collaborate with industry manufacturers and state agencies. The latest video https://www.youtube.com/watch?v=A4a3EwZrqOg showcases

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    • POMA Members are Invited! Attend the 2024 ATA Show for Free!

      As an ATA partner, POMA members are eligible to attend the 2024 ATA Show for free as press. Registered press have access to the Show floor all three days of the 2024 event, Jan. 11-13, in St. Louis, to meet with exhibitors and buyers, learn about newly launched products, get a pulse on the industry,

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    • Nevada Wildlife Habitat Gets $1.3 Million Upgrade

      MISSOULA, Mont. — The Rocky Mountain Elk Foundation and its conservation partners supplied $1,303,059 to improve habitat for elk, mule deer and other wildlife across Nevada as well as support youth hunting heritage and outdoor recreation efforts. RMEF supplied $239,102 that leveraged $1,063,957 in partner funding. “Two of the bigger challenges facing elk and other

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    • MidwayUSA’s #GivingTuesday!

      Welcome to THE BIGGEST DAY of the year for MidwayUSA Foundation and the thousands of youth shooting programs we assist!  Giving Tuesday is the official kickoff to the giving season and the perfect time to make a tax-deductible contribution to the youth shooting team or organization of your choice.  On this one day, we want

      Read More...

    • Delta Waterfowl Working to Expand Successful Shallow Wetlands Incentive Program

      WINNIPEG, MANITOBA — The Canadian prairie continues to lose its allure to breeding ducks. Delta Waterfowl is working to expand the organization’s habitat conservation programs that provide farmers with annual incentive payments to retain the region’s critical shallow wetlands where ducks can breed, nest, and thrive.   A significant chunk of Canada’s historic base of

      Read More...

    • Holiday Gift Ideas From Steelhead Outdoors

      Made in USA gifts from $35 Shakopee, MN (November 22, 2023) Steelhead Outdoors Bow Keeper ($35) and Case Keeper ($49) are oversized stocking stuffers adding convenient storage and organization on the exterior of a gun safe. Steelhead pistol lock boxes secure firearms during transport and keep guns out of thieves and children’s hands ($170-$300). Choose

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    Thank You, Conference Sponsors