2026 ANNUAL MEETING – AGENDA

Registration
Check in, receive your Welcome Bag and start networking with fellow attendees.
Sponsored by Whitetails Unlimited

Welcome Dinner - Boots & Barbecue
Kick off the Summit at Boots & Barbecue, a Western-inspired welcome dinner that brings media and industry together. Enjoy a whole hog roast, live acoustic music and an atmosphere designed for easy conversation and authentic connection. Country western attire optional.
Sponsored by NSSF - The Firearm Industry Trade Association

Campfire Connections
As the evening unfolds, settle in around fire pits, grab a drink and start building the relationships that will carry through the rest of the Summit.
Sponsored by Dead Air Silencers

Breakfast and Sponsor Talks
Enjoy breakfast - and coffee! - while hearing from some of our sponsors.
Sponsor talks by the Murray Road Agency, National Wild Turkey Federation (NWTF) and American Sportfishing Association

Buses Depart for Federal Ammunition
Transportation is provided (and mandatory) for our morning at Federal Ammunition.

Arrival at Federal Ammunition
Get settled into the classroom at Federal for a morning of sessions and tours.

Welcome to Federal
Our host, JJ Reich, will welcome us, touch on a bit of company history and show a short video about how ammo is made.

Transition
Divide into different rooms based on Media Members vs Corporate Partners.

Session 1: Affiliate Marketing Panels
Two focused panels break down affiliate marketing from both sides of the partnership — brands and creators. Learn what’s working now, how to structure successful programs and how to turn content into measurable revenue.

Media Members will attend Affiliate Marketing for Content Creators
The Content Creators Panel, moderated by Bill Brod of Outdoor Specialty Media Group, with Vanessa Isaacson of AvantLink and Sean Curtis of Pew Pew Tactical, will tackle the real-world questions creators face today—from building an authentic voice and growing an audience to choosing the right mix of SEO, video, social, podcasts and AI while navigating the influence of giants like Amazon.

Corporate Partners will attend Affiliate Marketing for Brands
The Brand Panel, moderated by Jeremy Britto of AvantLink, with Ryan Repp of Reputation Marketing and Tim Brandt of Murray Road Agency, will focus on how brands can build smarter affiliate programs, choose the right partners and platforms, use transaction data more effectively and decide where AI fits into the conversion equation. Together, these sessions offer practical insight, strategic direction and valuable networking that make POMA an ideal place for creators and brands to connect, learn and build partnerships that drive growth.

Transition
Prepare for the next Session.

Session 2: onX Hunt
Learn how to master the onX Hunt app with Jack Flatley, onX Hunt Public Relations Manager.

Transition
Prepare for the next Session.

Session 3: Taking Photos in the Field - Techniques, Equipment and Ethics
Presenter: Seth Owens, Photographer and Pheasants Forever and Quail Forever Education and Outreach Coordinator

Transition
Grab lunch or gather for a factory tour.

Lunch for Corporate Partners and Media Group 1
Sponsored by Benelli USA

Factory Tour for Media Group 2
Get a behind-the-scenes look at how Federal produces its ammunition. No photography is allowed, but stock photos will be provided upon request.

Transition
CPs head to their next Session, Media Group 2 heads to the lunch room and Media Group 1 prepares for a tour.

Session 4: Leveraging Media to Build Your Brand
Corporate Partners only

Lunch for Media Group 2

Factory Tour for Media Group 1
Get a behind-the-scenes look at how Federal produces its ammunition. No photography is allowed, but stock photos will be provided upon request.

Transition

Session 5: onX Fish
Learn how to master the onX Fish app with Blake Tollefson, onX Community Marketing Manager.

Session 5: Remington Gun Care & Accessories
Remington Gun Care includes cleaners, lubricants and protectants designed to maintain peak performance and prevent rust. Key products include the iconic Remington Rem Oil, Brite Bore and much more. Accessories from both Remington and its affiliate, Federal, include Gun cases, range bags, shotshell pouches and many other important items for the field or range.

Load Buses to Return to Wild Wings of Oneka
Find someone new to sit next to and use this time to network.

Podcasting and Interview Time
Keep the conversation going with dedicated podcasting and interview space designed to build on the connections sparked around the campfire. Capture meaningful conversations and record fresh content. Don’t forget to take advantage of complimentary headshots available for all attendees.
Sponsored by Avantlink

Snack Station
Grab a bite and a drink to recharge.

Corporate Partner Showcase Set-Up
Tables and chairs are provided for this indoor trade show.

Corporate Partner Showcase
Explore a trade show-style exhibit where brands and organizations present their latest products, services and marketing initiatives. Media attendees can move table to table, connect directly with brands and discover new opportunities for content and collaboration.

Beef, it’s What’s for Dinner! 
Settle in for a relaxed evening built around great food and even better company. Enjoy freshly grilled tri-tip beef with all the fixin’s, served hot off the grill. It’s a chance to unwind, swap stories from the day and continue building connections over a classic, crowd-pleasing meal.
Sponsored by the National Cattlemen’s Beef Association and the Public Lands Council

Auction
Bid on a wide range of items and experiences during our live and silent auctions. Proceeds support POMA’s programs and initiatives, helping advance opportunities for outdoor media and industry partners.
Sponsored by the National Association of Sporting Goods Wholesalers (NASGW)

Campfire Connections
Gather around the fire, enjoy s’mores and drinks and settle in for authentic discussions with fellow media and industry partners. This is where ideas are shared, stories take shape and relationships grow — all in a setting that reflects the spirit of the outdoors.
Sponsored by Pulsar/Sellmark

Grab To-Go Breakfast + To-Go Lunch
As you head out for the day, stop by the meeting room in the hotel to grab a bagged to-go breakfast (everyone) and a bagged to-go lunch (Fishing & Turkey Hunting Experience Participants - Range Experience Participants will be fed on-site via a food truck).

Turkey Hunting Experience
Six early-bird registrants were randomly selected for this exclusive opportunity to hunt turkey on private ground alongside National Wild Turkey Federation (NWTF) members and volunteers.
(Breakfast to Go and Tailgate Lunch)
Sponsored by the NWTF, Murray Road Agency and onX Hunt

Fishing Experience + Tournament
Hit the river and the lake during our fishing tournament — each scored independently through the FishDonkey app. Log your catches in real time and track results in a flexible, app-based format.
(Breakfast to Go and Lunch on Boat)
Sponsored by American Sportfishing Association, onX Fish and FishDonkey

Range Experience
Immerse yourself in shooting sports experiences during this event—not just product testing—to challenge your skills and increase your understanding of what makes the shooting sports so enjoyable to millions of Americans. Create content on-site, gain insights into industry trends and collaborate with fellow media members and product brands.
(Breakfast to Go and Lunch at the Range)
Sponsored by NSSF - The Firearm Industry Trade Association

Podcasting and Interview Time
Keep the conversation going with dedicated podcasting and interview space designed to build on the connections sparked around the campfire. Capture meaningful conversations and record fresh content. Don’t forget to take advantage of complimentary headshots available for all attendees.
Sponsored by Timney Triggers

Wildlife "State of the Union" Panel
Join leading NGOs for a fast-paced “state of the union” discussion on wildlife conservation at a national level. Participants include: Mike Sidders, Vice President of Marketing and Communications, Delta Waterfowl; Nick Pinizzotto, President and CEO, National Deer Association; Patrick Wightman, National Director of Wild Turkey Research and Science, National Wild Turkey Federation; Jared Wiklund, Director of Communications, Pheasants Forever and Quail Forever; Karl Malcolm, Vice President of Conservation, Ruffed Grouse Society & American Woodcock Society; James Shin, Director of Marketing and Communications, Safari Club International. Each organization will share insights on current priorities, challenges and opportunities, followed by audience Q&A. Continue the conversation during dinner and campfire networking.
Sponsored by Booth Media Group

Break
Stretch, use the rest room and get pumped for the keynote speaker.

Keynote Speaker - Dan Kahn
Kahn is an entrepreneur and marketing strategist with deep roots in the automotive and outdoor industries. As founder and CEO of Kahn Media, he’s built one of the leading agencies in automotive, off-road and adventure marketing, representing top brands in motorsports, overlanding, fishing and shooting sports. Kahn will share with POMA Summit attendees how communicators and brands in the outdoor and Second Amendment space can break through the noise using strategy, storytelling and emerging tools like AI, while staying grounded in authenticity.

Wild Game Dinner
Gather for a field-to-table wild game dinner that celebrates the traditions at the heart of our community. It’s a fitting final dinner - where the stories we tell and the resources we steward come full circle - shared around the table with peers, partners and new connections made throughout the week.
Chefs: Justin Townsend, Harvesting Nature; Adam Berkelmans, The Intrepid Eater; John Wallace, Wild Game Cook; Rikki Folger, Wild and Foraged
Pheasant donated by Wild Wings of Oneka
Sponsored by Electronic Transfer

POMA Members Meeting
Our bylaws require us to hold an annual members meeting. If you have official business you'd like discussed, please submit it in advance to Admin@ProfessionalOutdoorMedia.org.

Pinnacle Awards
Join us as we celebrate the best in outdoor media at the Pinnacle Awards. This signature ceremony honors outstanding achievements across writing, photography, videography and storytelling that elevate our industry and inspire audiences nationwide. From powerful conservation narratives to compelling brand-driven content, the Pinnacle Awards recognize the work setting the standard for excellence. Celebrate your peers, your partners and the stories shaping the future of outdoor media.
Sponsored by Safari Club International (SCI)

Campfire Connections
Close out the Summit with a final evening of Campfire Connections, where conversations continue in a relaxed, fireside setting. Enjoy cigars, drinks and open dialogue with fellow media and industry partners as the event comes to a close.
Sponsored by Gun Owners of America (GOA)