The South Carolina Waterfowl Association is a 501(c)(3) nonprofit organization that exists to enhance and perpetuate South Carolina’s wildlife heritage through education and habitat conservation.
The South Carolina Waterfowl Association (SCWA) seeks a dynamic and experienced Marketing Director to join the team. This person will lead our marketing initiatives, enhance brand visibility, and promote our mission to enhance and perpetuate our wildlife heritage through education and habitat conservation. The ideal candidate will have a passion for wildlife conservation and education and a strong understanding of diverse marketing strategies.
Responsibilities:
• Develop and implement a comprehensive marketing strategy to increase awareness of SCWA's mission and programs, which include, but not limited to: Camp Woodie, Camp Leopold, Habitat Conservation Programs, Weekend Outdoor Heritage Events, BirdFest, Outdoor Heritage Expo, Outdoor Industry Conservation Education Partnerships and the Mega Conservation Education Raffle.
• Oversee all marketing and advertising activities, ensuring consistency with our brand message.
• Coordinate with the Content Creator to create engaging content for our website and social media platforms.
• Expand the number of Outdoor Industry Conservation Education Partners and assist them in creating photo and video content that will affiliate their brands with the Nation’s leading youth and adult Wildlife Education Center.
• Work to engage Outdoor Industry ambassadors and influencers to participate as expert instructors at Wildlife Education Center (WEC) youth and adult programs resulting in quality content to promote industry partners and WEC programs.
• Analyze market trends and competitors' methods to optimize marketing efforts.
• Organize, write, and manage public relations events, press releases, and other promotional activities.
• Manage the marketing budget and ensure cost-effectiveness.
• Monitor and report on the effectiveness of marketing campaigns using key metrics as agreed upon with the CEO.
• Collaborate with internal teams and external partners to align efforts and maximize outreach.
Qualifications:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10-15 years of proven experience in Outdoor Industry marketing and/or communications
• Proven track record of brand growth
• E-Commerce sales experience a plus
• Strong knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Excellent written and verbal communication skills
• Agency management experience a plus.
• Experience managing creative personnel and creative processes
• Excellent leadership and decision-making skills.
• Experience with data analysis and market research.
• Advanced experience in Microsoft Office Suite, PowerPoint, Gmail, Outlook
• Applicant must be willing to relocate to South Carolina and work on site.
• Passion for wildlife conservation and the outdoor lifestyle is a must.
About South Carolina Waterfowl Association:
The South Carolina Waterfowl Association is a non-profit organization with a mission to enhance and perpetuate our wildlife heritage through education and habitat conservation. SCWA operates the Nation’s largest youth and adult Wildlife Education Center and is committed to being the leader in R3 programs. SCWA was founded in 1986 and is a GuideStar Platinum Rated Charity. SCWA has an annual budget of $7.2 million. Total assets for SCWA and its Foundation are $18.4 million.
Director of Marketing Starting Salary and Benefits Range - $110,000 to $130,000
Moving Expenses of up to $15,000
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
South Carolina Waterfowl Association is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
To apply, please send your resume and cover letter to David Wielicki, CEO, scwadw@gmail.com
Application Deadline: March 1, 2024
We look forward to receiving your application!
South Carolina Waterfowl Association
Facebook: https://www.facebook.com/SouthCarolinaWaterfowl/
Instagram: @southcarolinawaterfowl
Camp Woodie
Facebook: https://www.facebook.com/campwoodie/
Instagram: @campwoodie
TikTok: @campwoodie
Camp Leopold
Facebook: https://www.facebook.com/campleopold
Instagram: @campleopold
TikTok: @campleopold