POMA Announces Keynote Speaker for 2024 Annual Meeting

Posted on: Mar 13, 2024

The Professional Outdoor Media Association is excited to announce Bud Johnson as this year’s POMA Annual Meeting keynote speaker. Johnson is a professional content creator, freelance photographer and writer. He has a deep passion for capturing memorable moments and telling visual stories. His portfolio includes a wide range of events and subjects, from massive events with tens of thousands of attendees to intimate moments with high-profile individuals. In "The AI (re)Evolution," attendees will explore how AI is reshaping the outdoor media scene. They’ll share a journey from skepticism to seeing AI as a crucial partner in creativity. Highlighting hands-on tools like ChatGPT, they’ll discover how AI can supercharge their ability to produce more compelling content efficiently while keeping the human touch intact. This presentation is a call to action for all media professionals to view AI as a supportive force, sparking innovation and growth in the industry. It’s about leveraging technology to enhance storytelling and ensure our work remains on the cutting edge. Johnson believes that having more people involved and invested in new AI technology will keep the tools to a higher standard of integrity and value. No matter anyone's opinion on their usage, Johnson presents a perspective to at least learn about the tools available to us. "AI in outdoor media isn't about replacing the human or natural element; it's about amplifying our creativity to tell stories that resonate deeper and reach further than ever before,” said Johnson. POMA’s keynote speaker is sponsored by Repputation Marketing. Founded in 2023, Repputation Marketing is a marketing-communications agency focused on helping brands in the firearm/outdoor lifestyle space reach their customers with impactful, inspiring and creative messaging. Anchored by the gregarious firearm/outdoor industry marketing and public relations veteran Ryan Repp, Repputation Marketing offers a wide range of services, including brand strategy, advertising, affiliate marketing, public relations, social media, event marketing, product launches, crisis planning and more. “POMA has been a huge part of my journey in the outdoor industry,” said Ryan Repp, founder of Repputation Marketing. “The connections I’ve made at POMA events and working in the organization over the years have been invaluable. Helping to present the keynote speaker at the 2024 meeting is the least I can do to give back to an organization that’s given me so much opportunity.” You can find more information about POMA’s Annual Meeting and register for the event here. It’s not required to be a media member or corporate partner of POMA to attend.