Outdoor Specialty Media Group acquires Crossbow Magazine

Posted on: Dec 27, 2022

Outdoor Specialty Media Group (OSMG) announces the acquisition of Crossbow Magazine, the premier publication covering this rapidly growing segment of the Archery market. Crossbow Magazine Founder/Publisher Todd Bromley will stay on as Vice President of Content and Product.

He noted “this partnership will allow the magazine to utilize vastly more resources and new technology. My dream is to see this grow to its full potential, and we are extremely happy to join this family of digital outdoor magazine brands”. Immediate plans include a redesigned website (www.crossbowmagazine.com) , new digital e-newsletter, including the magazine and its archives in the Outdoor Specialty Media APP, adding more and varied content about hunting with crossbows, and aggressive social media campaigning supplemented by the existing brands within Outdoor Specialty Media Group.

OSMG Publisher/CEO Bill Brod states “We are very happy to come alongside Todd and his team to help to grow this outstanding publication and focus on this fast-growing market. Our stable of content creators is increasingly hunting with both vertical bows and crossbows and will provide a big boost to the content in Crossbow Magazine. This is a perfect compliment to our North American Bow Hunter magazine, which has focused mostly on the use of vertical bows.”

Crossbow magazine was founded in 2010 and has become the preeminent authority on the use of crossbows in varied hunting situations in North America and around the world. It is filled with product reviews of new

Designs and accessories, and tips to make the user a more effective hunter. Their team is stocked with real world crossbow hunters and enthusiasts.

Both magazines will have representation at upcoming shows including ATA and SHOT, appointments are now being scheduled to meet at the show or ahead of the event. For more information contact:

Todd Bromley – VP Content and Product at tbrom@live.com 724-977-9328

Bill Brod – Publisher/CEO at billb@outdoorspecialtymedia.com 315-883-2021