Chief Upland Announces Acquisition of Q5 Outdoor Products

Posted on: Nov 16, 2023

Manitowoc, Wis. – Chief Upland is excited to announce the acquisition of Q5 Outdoor Products, makers of upland hunting vests, clay shooting belts and accessories. Founded in 2011, Q5 boasts 100% made in the U.S. products made by a lifelong bird hunter. Chief is dedicated to building a full suite of highly technical upland hunting gear from head to toe. Different types of hunting and locations require different types of equipment, and the acquisition of Q5 Outdoors brings the Chief Upland brand from having one core upland vest style to more than six. Chief will now have dialed-in gear offerings for hunting in every climate and for pursuing all types of upland game. “Since day one of Chief, just a few short years ago, I’ve been building all of this for you – the entire upland hunting community. Customers of both brands will benefit from the synergies between our product collections as we merge them into one full suite of complementary products. If you’re a technical outdoor gear junkie like me, you’ll want to come along on this journey over the next few months and years,” said Jake Lindemann, Founder/Owner of Chief Upland. Founded on incredible innovation and backed by outstanding customer service and support, Chief has built a loyal following and continues to promote community and conservation in the upland market. “The original founder of Q5, Dan Priest, put a lot of thought and innovation into his products. We’ve talked a few times over the years, and I can truly appreciate what he built from scratch with Q5 and Quilomene. I’m happy to call Dan a friend and very grateful to get the chance to carry the Q5 torch, in addition to the owners of the brand in between us. The market will be excited to see how we continue to advance and build out our Q5 Collection, and we invite all of our new and existing customers to join along on the journey. God seems to be always lighting the path for us when we least expect it,” said Jake. All Q5 products will be brought under the Chief Upland brand, made in the U.S. and updated gradually as new inventory is manufactured. Chief will continue innovating with the Q5 products even further over the next few years, making the products complementary to their existing Over/Under Vest system, and all of the military-style MOLLE pouches will be functional on vests from both collections. Additionally, pouches will be able to transfer from one vest style to another in between hunts. Products, including the Q5 Collection, are available on the Chief Upland website now. About Chief Upland Chief Upland has teamed up with gear innovators, designers and engineers around the country to develop the most versatile upland system in the industry. The vest systems are fully customizable to fit your style of hunting. Passionate about creating experiences worth sharing – Chief builds versatile gear that exceeds expectations. Toughness, grit, resilience, innovation. Built for your pursuit.   Media Contact: Britney Booth Owner, Booth Media Group Britney@BoothMediaGroup.com