POMA is celebrating its 20th anniversary – two decades of uniting media and industry, championing responsible storytelling and strengthening the voices that shape our outdoor traditions.
As we mark this milestone, POMA is redefining its brand language and direction to better reflect who we are today and where we’re headed tomorrow.
Our new tagline, “Bringing outdoor media and industry to new heights,” captures the spirit of growth, collaboration and purpose that continues to drive our members and partners forward.
This rebrand also includes an updated mission and values statement that reinforces POMA’s member’s roles as connectors, mentors and leaders in outdoor communication:
POMA Mission:
The Professional Outdoor Media Association (POMA) empowers outdoor communicators by promoting excellence in content creation, fostering business growth and connecting media professionals with industry leaders. We champion honest, responsible storytelling in traditional outdoor sports and conservation, while mentoring the next generation of media.
POMA Values:
At POMA, we believe in the power of storytelling to shape perceptions, preserve traditions and inspire future generations. Our values guide every connection we build and every message we share:
P – Professionalism: We commit to excellence in outdoor communication, upholding high standards of ethics, accuracy and quality across every platform and medium.
O – Opportunity: We foster personal and professional growth by connecting members with resources, business support, partnerships and meaningful industry engagement.
M – Mentorship: We honor our responsibility to guide the next generation of communicators and to share stories that protect, preserve and elevate the legacy of traditional outdoor sports and conservation.
A – Alliance: We bridge media and industry, creating a collaborative community where content creators, brands and advocates work together to move the outdoor industry forward.
To align with this vision, several of POMA’s signature programs have been refreshed with new names that better capture their purpose and energy:
Old: POMA Annual Meeting
New: The POMA Summit – Peak experiences. Peak connections.
Old: Insight Sessions
New: Campfire Sessions – Sparking success for storytellers and brands.
Old: Media Trips
New: POMA Expeditions – Chasing stories in the field and on the water.
Old: POMA Meet-Up
New: Basecamp – Gather. Align. Grow.
“Meet me at Basecamp.”
Same: Pinnacle Awards – The highest honor in outdoor communication.
For 20 years, POMA has remained dedicated to connecting outdoor communicators and industry leaders through trust, collaboration and shared purpose. As we move into the next chapter, we’re committed to continuing that legacy – bringing outdoor media and industry to new heights.