A Message From Your POMA President
Dear POMA Members,
As we mark our 20th anniversary this year, I want to take a moment to thank the visionary founding members who laid the groundwork for what POMA has become. Because of your belief in the power of connection between outdoor media and industry, we’ve spent two decades fostering excellence, creating opportunity and building a trusted network that continues to grow stronger every year.
I’m honored to serve as your newest president and am committed to helping grow our organization. It’s a role I take seriously, and one I approach with gratitude, energy and excitement for what’s ahead.
Monthly President’s Updates
In an effort to improve communication and keep you in the loop, I’ll be sharing a President’s Update following each monthly Board of Directors meeting (held the first Tuesday of the month). Expect highlights, initiatives and opportunities for involvement – starting with this message.
Committee Work is in Full Swing
Every standing committee is active and meeting monthly to move key initiatives forward. Here’s a quick update:
- Annual Meeting Committee: Our 2026 conference location has been selected and will be announced soon – stay tuned! We’re still accepting proposals for 2027.
- Marketing and Communications Committee:
We’re refining POMA’s value propositions to better communicate who we are and what members gain from being part of this community. The committee is also building out a social media plan, as well as working on featuring our members’ content. Showcase your work to a broader by uploading it to our website. All content will also appear in our weekly POMA Briefs! More info about that here.
- Membership Committee: A streamlined application process is in development to make joining POMA easier and faster.
- Events Committee: This committee has been formed and will help shape everything from regional meet-ups to media trips and POMA fundraising auctions. POMA is currently planning media camps (hunting or fishing opportunities for a small number of people) for the 2026 seasons. Please reach out to committee chair Jim Richman at Jim@JimRichman.com if you’re a Corporate Partner who would like to discuss hosting. Additionally, we’re planning our 2026 Meet-Up series at major shows – sponsorship opportunities are available for those as well.
- Insight Sessions Committee:
We’re shifting to a “masterclass” format in 2026 – Instead of live presentations, sessions will be pre-recorded in a podcast style and available for playback on a brand-new POMA YouTube channel. Prior Insight Sessions are still available in our Archive, which is only accessible to POMA members when logged in to our website. We’re seeking your input on future topics! Please fill out this form to share your ideas. We’re also looking for sponsors to support these sessions, whether for a single episode or multiple. Please email Admin@ProfessionalOutdoorMedia.org for more information.
If you’d like to join any of our committees, please us know – all members are welcome to participate. Email the Admin address above.
Let’s Keep Growing
As we look ahead to Q4 and the excitement of hunting season, let’s also take a moment to reflect on how far POMA has come in 20 years, and how much further we can go together. With strong committee engagement, growing member opportunities and fresh energy guiding our direction, we’re building on a legacy of excellence that our founders would be proud of. Let’s carry that momentum forward – for our members, our partners and the next chapter of POMA’s story.
Sincerely,
Britney Booth
President
Professional Outdoor Media Association
