In this conversation, POMA Board Members Rob Shane and Justin Morrissey share insights on how outdoor professionals can effectively network at expos. They emphasize the importance of planning, building relationships and following up after events. The discussion covers strategies for creating quality content, leveraging after-hours networking opportunities and establishing credibility in the industry. They also highlight the role of social media in networking and the significance of maintaining integrity in influencer marketing. Overall, the conversation provides valuable advice for anyone looking to succeed in the outdoor industry.
POMA Campfire Sessions are only available to POMA members with the link to the video. Watch here:
The archive of past Campfire Sessions (formerly Insight Sessions) can be found by clicking HERE.