Alternative Mass Media Conference Registration Now Open!

Posted on: Aug 04, 2025

AMM-Con Planning Committee

Contact: AMM-Con Chair Charlie Cook

BELLEVUE, Wash. — August 4, 2025 — The annual Alternative Mass Media Conference is scheduled and you’re invited! AMM-Con is being held in conjunction with the 40th Gun Rights Policy Conference (separate registration required).

AMM-Con and the launch of GRPC will be on Friday September 26, 2025 at the Salt Lake Marriott Downtown at City Creek in Salt Lake City, Utah.

GRPC is co-hosted by the Second Amendment Foundation and sister organization Citizens Committee for the Right to Keep and Bear Arms.

For those of you who are established or aspiring journalists, bloggers, video media personalities, podcasters, or have a general interest in new media, you need to check out AMM-Con. Previously, AMM-Con was exclusive to media members only, but we recognize that each of us — through our friends, family and social media — can help spread the message.

You can register to be a participant of AMM-Con at: saf.org/2025-amm-con/

Some topics that are scheduled to be featured during the 2025 event:

Making and using pitch sheets & earned media
An editor's perspective on what they’re looking for
Rebranding with the times
Attracting and retaining audiences
A debate discussing the use of artificial intelligence in media
And much more…!

We’re also pleased to announce the keynote speaker will be Michael Schwartz from Gun Owners Radio. Schwartz is a media personality, radio host, and the executive director of San Diego County Gun Owners PAC.

Mark your calendar for what’s going to be a great weekend of learning and advocacy! AMM-Con with GRPC are the Second Amendment networking events of the year!

Members of the media seeking assets on AMM-Con can view them HERE and we’re also looking for partners who are willing to help chip in.

Yours in Liberty, The AMM-Con Committee