SYRACUSE, N.Y. – ABC Creative Group, a full-service marketing and advertising agency with more than 20 years of award-winning experience, has officially launched ABC Idea Based – a new division focused on the outdoor industry.
Founded on a creative-first approach, ABC Creative Group has spent over two decades building brands and driving results across a wide range of industries, including tourism, agriculture, manufacturing, outdoor products and emergency services as well as political campaigns and advocacy. With the launch of ABC Idea Based, the agency is formalizing a long-standing focus on the products and organizations that support the American way of life that includes hunting, fishing, camping, shooting sports and other outdoor recreation.
“After more than 20 years in this business, I wanted to bring my personal passions together with my professional life,” said Travis Bort, Owner of ABC Creative Group. “The outdoor industry, American manufacturing and Second Amendment-supporting companies are areas I genuinely care about. We’ve already been working in these spaces for years, this division makes that commitment official.”
ABC’s in-house capabilities include creative development, video production, web development, design, and media buying and strategy that leverages advanced social media and digital strategies, including demand generation and Performance Max-based campaigns. The agency also maintains private outdoor property used for testing gear and producing authentic content for brands in real-world conditions.
“ABC Idea Based isn’t a side project,” Bort said. “It’s a focused division built to help outdoor brands grow with smart strategy, strong creative and an understanding of the values behind the products.”
For more information about ABC Idea Based, visit abcideabased.com
Media Contact:
Travis Bort
travis@abcideabased.com