The Case for Attending Conferences

Posted: February 07, 2023

On the heels of SHOT Show, POMA is gearing up for its busy conference season.  The Shooting Sports Showcase on March 27-28 and the annual conference June 12-15 in Broken Arrow, OK are now open for registration. Mark Beebe provides a list of compelling reasons to attend these valuable networking opportunities.

6 Reasons Why You Should Attend a Conference

1. Find New Prospects

Building relationships with existing clients shouldn’t be your only goal. You’ll find that conferences are attended by many prospects as well. They may be looking to educate themselves about the industry before they even choose a manufacturer to work with. This allows them to make a more informed decision. As such, these conferences are a great opportunity to introduce yourself to potential prospects, thereby giving you a better chance at closing new customers.

2. Build Relationships With Existing Clients

There’s a very good chance that you’ll run into existing clients at one of these conferences. Clients often attend a conference in order to better educate themselves about the industry. Doing so gives them the confidence that they’re investing their money responsibly. They also use these conferences as a way to network. By showing up as well, you’ll be able to interact with existing clients and to build your relationships with them. Not only is it a great opportunity to re-engage, but they’ll also see that you’re making the effort to improve your business. This, in turn, helps to build trust in your brand, which will improve your chances of turning them into brand evangelists. Read the entire article, "6 Reasons Why You Should Attend a Conference."