For the three days of POMA’s annual business conference, the top outdoor media, brands and conservation organizations network, test new products, learn and prepare for the next year ahead. As a brand, this is a relaxed atmosphere to communicate your key messages to media and build the relationships that will grow your business exponentially. As a media member, there is no better opportunity to network for jobs, freelance opportunities, and opportunities for the year to come.

#POMA2021 Physical Conference – POMA is committed to amazing events and continuing to raise the bar on business education and growth, networking, and content gathering. Our 15th Annual Business Conference will be held June 15 – 17, 2021 in Franklin, Tennessee. Details will be coming soon.

Here’s what you can look forward to at #POMA2021. Schedule is subject to change.

MONDAY, June 14

Arrive in Franklin, Tennesee so you’re sure to not miss a minute of the action that’s planned over the next three value-packed days!

11 a.m. Project ChildSafe Press Conference with Williamson County Sheriffs Department and the NSSF
6 – 10 p.m. Board Meet & Greet

Tuesday, June 15

7:00 a.m. Board Breakfast
8:30 a.m. Board Meetings
11 a.m. – 4 p.m. Registration, sponsored by Realtree and National Bowhunter Education Foundation
12 – 1 p.m. Welcome Lunch, hosted by Roeslein Alternative Energy & Smithfield Foods
1 – 1:45 p.m. Membership Meeting
2 – 3:30 p.m. Speed Meeting – Media Meets with CPs
3:45 p.m. Corporate Partner Meeting

5:15 p.m. Depart Hotel for  Welcome Event
5:30 – 9 p.m. Cocktails, Welcome Event, hosted by Visit Franklin (The Barn at Sycamore Farms)
9 p.m. Transport Back to Hotel
9:15 p.m. POMA After Hours Networking, (immediately following return to hotel)

Wednesday, June 16

7:30 a.m. – 5 p.m. Registration, sponsored by Realtree and National Bowhunter Education Foundation
8 – 9 a.m. Breakfast, hosted by Visit Mississippi
9:15 – 11:15 a.m. Issue Panel
11:30 a.m. – 12:30 p.m. Lunch
11:30 a.m. CP Setup for POMA Camps/Product Showcase
1:30 – 4:30 p.m. POMA Camps and Product Showcase
6 – 7 p.m. Cocktail Reception, hosted by Sellmark/Pulsar
7 – 8 p.m. Dinner, hosted by Toyota
8 – 8:30 p.m. Pinnacle Awards Presentation
9 p.m. POMA After Hours Networking, hosted by Sellmark/Pulsar

Thursday, June 17

7:30 a.m. – 12:30 p.m. Registration, sponsored by Realtree and National Bowhunter Education Foundation
8 – 9 a.m. Breakfast, hosted by Visit Mississippi
9:15 – 10 a.m. Sessions
10 – 10:15 a.m. Break, hosted by Alabama Black Belt Adventures Association
10:15 – 11 a.m. Sessions
11:30 a.m. CP Setup for Shooting Day (Strategic Edge Gun Range)
11:15 a.m. – 12:15 p.m. Lunch, hosted by NSSF
12:45 p.m. Depart Hotel for Shooting Day
1:30 – 4:30 p.m. Shooting Day, Sponsored by Brownells and Visit Franklin (Strategic Edge Gun Range)
4:30 p.m. Transport Back to Hotel
5:45 – 6:30 p.m. Reception
6:30 – 8 p.m. Dinner
8 – 9 p.m. Auction
9 p.m. POMA After Hours Networking, hosted by Discover Kalispell

What is POMA Camps/Product Showcase?

POMA Camps/Product Showcase is a day in the field to test products that are not shooting related. You can test drive the newest trucks from Corporate Partners like Nissan, Ram, and Toyota, take ATVs for a spin, shoot crossbows and airguns, and much, much more. This is the perfect time to connect with POMA’s Corporate Partners, for them to show you their products and answer any questions you might have.

Corporate Partners who don’t have interactive products can take advantage of static displays to provide information on their products and/or services. This is an excellent chance for attendees to talk with each other one-on-one about content needs and how they can work together to fill those needs.

What guns are available to shoot at Shooting Day?

At Shooting Day our Corporate Partners bring their A-game with shotguns, pistols, muzzleloaders, and rifles. We have had everything from Kimber’s .300 Blackout to CVA’s .50 caliber muzzleloader, Bergara’s latest and greatest shooting technology, and even fully automatic weapons. Pistols of every make and model make an appearance and the shotguns never disappoint. Ammunition manufacturers,  including Winchester and Aguila, often make sure there is no shortage of lead headed downrange.

Who can I network with?

At POMA, you can network with everyone, and we mean everyone. From industry-leading magazine editors, film producers, photographers, writers, Corporate Partners, social influencers and more. If you’ve ever thought, I wish I had their email, you can probably track it, and better yet its owner, down at our conference.

I am a student, should I still attend?

YES! POMA members are always looking to bring new professionals into the industry and mentor young media producers. As long as you are 18, POMA is among the best places to get your foot in the door of the outdoor industry. Reach out as we often have scholarship opportunities.


2019 Wichita, KS
2018 Lincoln, NE
2017 Shreveport-Bossier, LA
2016 Kalispell, MT
2015 Springfield, MO
2014 Knoxville, TN
2013 Columbia, SC
2012 Tunica, MS
2011 Ogden, UT
2010 LaPorte, IN
2009 St. Louis, MO
2008 Sioux Falls, SD
2007 Visit Minneapolis North, MN
2006 Springfield, MO

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