Here’s what you can look forward to at #POMA2023. Visit Broken Arrow is excited to welcome our attendees!

Check out the Visitors Guide!

Schedule is subject to change.

SESSION, MEAL AND EVENT SCHEDULE

MONDAY, JUNE 12

Arrive in Broken Arrow, Oklahoma so you’re sure to not miss a minute of the action that’s planned over the next three value-packed days!

Check out the Visitors Guide!

7 – 9 p.m. —   Food Truck Meet-And-Greet (open to all attendees to mix and mingle with board members and fellow POMA members before the event officially starts) at Stoney Creek Hotel. Sponsored by Visit Rapid City

TUESDAY, JUNE 13

7:30 a.m. – 8:15 a.m. — Vinyasa Flow Yoga on the Lawn! 10 yoga mats provided or bring your own. Free!
9 a.m. – 12 p.m. — Registration sponsored by the National Bowhunter Education Foundation, and Free Professional Headshots by Matt Addington Photography
10 – 11:30 a.m. The Right to Write Workshop —  A workshop based upon Julie Cameron’s book of the same name, and her “Artist’s Way” series. According to Cameron, we’re all natural writers, but we get stuck in our own heads and can’t get out of our own way. During this workshop, glean tools to use in everyday writing life to get unstuck and be a better writer – even if all that includes is writing e-mails to your peers. Hosted by Michelle Scheuermann, BulletProof Communications, LLC.
11:30 a.m. – 12 p.m. — Corporate Partners Set Up for Speed Meetings and Product Showcase
12 – 1:30 p.m. — Welcome Lunch & Membership Meeting. Sponsored by SPYPOINT
1:45 – 3:45 p.m. — Speed Meeting – Media meets with Corporate Partners. Bring Business Cards! Sponsored by South Carolina Waterfowl Association
4 p.m. – 6 p.m. — Product Showcase w/ Cocktail Reception. Sponsored by Visit Ogden
6:15 – 8:15 p.m. — Welcome Dinner and Entertainment. Sponsored by Visit Broken Arrow
8:30 p.m. — POMA After Hours Networking. Sponsored by Visit Wichita

WEDNESDAY, JUNE 14

7:30 a.m. – 8:15 a.m. — Vinyasa Flow Yoga on the Lawn! 10 yoga mats provided or bring your own. Free!
7 a.m. – 9 a.m. — Registration. Sponsored by the National Bowhunter Education Foundation
9:15 – 10:30 a.m. — Editor’s Panel: Britney Booth, Editor of Ruffed Grouse Society’s Covers Magazine, Hunting Life Magazine and North American Gamebird Association’s NAGA News; Chad Love, Editor of Quail Forever Journal; Kevin Michalowski, Executive Editor of Concealed Carry Magazine, Trey Reid, Managing Editor of Tail Fly Fishing Magazine and Editor-In-Chief of Strung Sporting Journal and Megan Richard, Editor of Whitetails Unlimited. Sponsored by Whitetails Unlimited
10:30-10:45 a.m. — Break. Sponsored by Booth Media Group
10:45 a.m. – 12 p.m. — Editor’s Mini Sessions
12 – 1  p.m. — Lunch. Sponsored by The National Shooting Sports Foundation
1 – 3 p.m. –  MedicUp Stop The Bleed Workshop – Learn how to recognize and treat a massive bleed with the use of tourniquets and proper wound packing techniques.
3 – 3:15 p.m. – Break. Sponsored by Alabama Blackbelt Adventures
3:15 – 5:15 p.m. – Back Pocket Skills: iPhone Photography Workshop with Idea Ranch – Learn specific iPhone photography strategies, work with different lighting conditions and discuss post-processing techniques to enhance your images. Several staged scenes will allow you to practice outdoor lifestyle and product photography in a hands-on and interactive way. By the end of the workshop, you’ll have valuable insights that will enhance your photo portfolio, writing pieces, or gear reviews.
6 – 6:30 p.m. — Cocktail Reception
6:30 – 7:15 p.m. — Keynote Speaker: Col. Nick Nichols, Folds of Honor
7:15 – 8:15 p.m. — Dinner. Sponsored by Folds of Honor
8:15 – 8:45 p.m. — Auction Night
9 p.m. — POMA After Hours Networking. Sponsored by Delta Defense

THURSDAY, JUNE 15

7:30 a.m. – 8:15 a.m. — Vinyasa Flow Yoga on the Lawn! 10 yoga mats provided or bring your own. Free!
7:30 a.m. — Corporate Partners Set Up for Shooting Day
8:30 a.m. — Buses Depart for Shooting Day
9:30 a.m. – 12:30 p.m.  — Shooting Day at Snake Creek Range
12:30 p.m. — Buses Depart for Hotel
1:30 p.m. — Arrive Back at Hotel
2 – 2:45 p.m. — Breakout Session 1

Breakout Session A: Affiliate Marketing 101 with Kevin Paulson of HuntingLife.Com and Greg Powell of Tactical Marketing Co. – Join Kevin and Greg to discuss the ins and outs of performance marketing for content creators, bloggers and publishers focusing on the best practices for working with brands that authentically fit your content and drive revenue through your storytelling effort.

Breakout Session B: Corporate Partner Track – Join POMA Corporate Partner Director, Trent Marsh, as he shares how as a CP you can get the most out of your POMA membership.

Breakout Session C: The Animal-Right Agenda and Your Role as Outdoor Media With Brian Lynn, Vice President of Marketing and Communications, Sportsmen’s Alliance.
The Humane Society of the United States, Center for Biological Diversity and other groups, such as the new Wildlife For All, are actively working to break the North American Model of Wildlife Management. In this session, we’ll cover how the battlefield has begun to shift from state legislatures to state game commissions, and we’ll discuss what they’re doing, how they’re doing it and how we, as a community, particularly outdoors media members, can protect the model and hunting for the future.

Breakout Session D: Navigating the Metaverse Panel Discussion
Is the Metaverse so bad? Or do we not know how to truly navigate it? Listen to these panelists share their day-in-the-life stories from the field on how to break barriers and get your content seen. Panelists: Sarah Southerland, Communications and Information Specialists, Oklahoma Department of Wildlife, Jessica Rockeman, Delta Waterfowl and Chris LaCivita from Safari Club International.

2:45 – 3 p.m. — Break. Sponsored by Outdoors Tomorrow Foundation
3 – 3:45 p.m. — Breakout Session 2

Breakout Session A: Affiliate Marketing 101 with Kevin Paulson of HuntingLife.Com and Greg Powell of Tactical Marketing Co. – Join Kevin and Greg to discuss the ins and outs of performance marketing for content creators, bloggers and publishers focusing on the best practices for working with brands that authentically fit your content and drive revenue through your storytelling effort.

Breakout Session B: Marketing in an Industry Under Fire – Dan Kahn, CEO of Kahn Media & TREAD Agency – We all know that mainstream media and big tech are not firearm friendly. In this session, we’ll explore modern marketing techniques which you can incorporate into your overall marketing strategy. We’ll bring to light tactics that will help you work around the ever-abrasive social algorithms and invite you to reexamine the way you allocate your marketing budget. Marketing firearms doesn’t have to be an uphill battle but it does require creative solutions to stay one step ahead of the powers that be.

Breakout Session C: The Animal-Right Agenda and Your Role as Outdoor Media With Brian Lynn, Vice President of Marketing and Communications, Sportsmen’s Alliance.
The Humane Society of the United States, Center for Biological Diversity and other groups, such as the new Wildlife For All, are actively working to break the North American Model of Wildlife Management. In this session, we’ll cover how the battlefield has begun to shift from state legislatures to state game commissions, and we’ll discuss what they’re doing, how they’re doing it and how we, as a community, particularly outdoors media members, can protect the model and hunting for the future.

Breakout Session D: Navigating the Metaverse Panel Discussion
Is the Metaverse so bad? Or do we not know how to truly navigate it? Listen to these panelists share their day-in-the-life stories from the field on how to break barriers and get your content seen. Panelists: Sarah Southerland, Communications and Information Specialists, Oklahoma Department of Wildlife, Jessica Rockeman, Delta Waterfowl and Chris LaCivita from Safari Club International.

5 – 6 p.m. — Cocktail Reception. Sponsored by Pulsar
6 – 6:30 p.m. — Keynote Speaker: Tess Maune, News On 6
6:30 – 7:30 p.m. — Dinner. Sponsored by Toyota 
7:30 – 8:30 p.m. — Toyota Presents the POMA Pinnacle Awards
9 p.m. — POMA After-Hours Networking. Sponsored by Pulsar

FRIDAY, JUNE 16

Post-Conference Outing with Idea Ranch

 

 

What is POMA Camps/Product Showcase?

POMA Camps/Product Showcase is an opportunity to test products that aren’t shooting-related. It’s the perfect time to connect with POMA’s Corporate Partners, for them to show you their products and answer any questions you might have.

Corporate Partners who don’t have interactive products can take advantage of static displays to provide information on their products and/or services. This is an excellent chance for attendees to talk with each other one-on-one about content needs and how they can work together to fill those needs.

Who can I network with?

At POMA, you can network with everyone, and we mean everyone. From industry-leading magazine editors, film producers, photographers, writers, Corporate Partners, social influencers and more. If you’ve ever thought, I wish I had their email, you can probably track it, and better yet its owner, down at our conference.

I am a student, should I still attend?

YES! POMA members are always looking to bring new professionals into the industry and mentor young media producers. As long as you are 18, POMA is among the best places to get your foot in the door of the outdoor industry. Reach out as we often have scholarship opportunities.

How can I donate an item to the 2023 Auction?

If you would like to help support POMA, and donate an auction item, click the link below to submit your item!

https://docs.google.com/forms/d/1qCKbsbXn_FG-E9y2IvI7cJmfUn5GOo-Dbbifgmt0KuA/viewform?edit_requested=true