VAULT, the shooting sports industry’s centralized product data hub, is now live and open for manufacturer sign-up at ITSONVAULT.COM.
VAULT was built to modernize how product information, imagery, specifications, and digital assets are managed and distributed across the industry. The platform gives manufacturers a centralized way to provide accurate, standardized, manufacturer-approved product data to distributors, retailers, sales representatives, POS providers, and other industry partners.
For manufacturers, product data distribution has become increasingly time-consuming. Images, specs, descriptions, attributes, pricing updates, discontinued items, and new product information are often shared through spreadsheets, emails, file transfers, portals, websites, and separate partner systems. That process creates duplicate work, inconsistent information, outdated assets, delayed product setup, and unnecessary friction across the channel.
VAULT helps solve those challenges by giving manufacturers one place to publish approved product content and make it available to the partners who rely on it.
“VAULT gives manufacturers a better way to manage and distribute product data across the shooting sports industry,” said NASGW's VP of Sales and Solutions, Brandon Roper. “Instead of sending the same images, specs, and updates to multiple partners in multiple formats, manufacturers can use VAULT as a centralized source for accurate, approved product information.”
By participating in VAULT, manufacturers can reduce repeated data requests, improve product accuracy, protect brand consistency, support faster product launches, and become easier for distributors and retailers to do business with.
Even manufacturers with existing PIM systems, APIs, or internal data tools can benefit from VAULT. The platform gives the industry a shared destination for accessing standardized product information from a trusted source.
Manufacturer sign-up is now open. Companies in the firearms, ammunition, optics, accessories, cleaning equipment, and broader shooting sports categories are encouraged to visit ITSONVAULT.COM to learn more and get started.
About VAULT
VAULT is an industry-wide Product Information Exchange built to simplify how product data is collected, managed, and shared across the shooting sports supply chain. Designed for manufacturers, distributors, retailers, and sales partners, VAULT provides a single, standardized source of accurate and complete product information, reducing inefficiency, errors, and time spent managing data. VAULT is owned and operated by NASGW Solutions Corporation, a wholly owned subsidiary of the National Association of Sporting Goods Wholesalers. NASGW Solutions was created to develop and manage the association’s technology, data, and digital infrastructure, delivering modern platforms that support greater efficiency, accuracy, and collaboration across the industry. The National Association of Sporting Goods Wholesalers represents wholesalers, manufacturers, independent sales representatives, media, and service providers focused on shooting sports equipment and accessories. For more information about VAULT, visit itsonvault.com.