Outdoor Specialty Media Group’s ecommerce platform helps outdoor brands reach new buyers while giving outdoor organizations like the Professional Outdoor Media Association (POMA) a new way to raise revenue.
Cazenovia, NY July 2026 - Outdoor Specialty Media Group has announced the launch of The Outdoor Outpost, a new ecommerce platform created to connect outdoor consumers with trusted products, brands, and organizations while creating new fundraising opportunities for outdoor industry groups.
As part of the launch, The Outdoor Outpost is working with the Professional Outdoor Media Association (POMA) through its Giving Back program. When shoppers use the code POMA1 at checkout, 10% of their purchase is donated back to POMA. Similar programs exist for other outdoor industry partners.
The Outdoor Outpost gives outdoor consumers a curated place to shop for gear, apparel, equipment, accessories, and outdoor lifestyle products, while giving outdoor brands a new sales channel backed by Outdoor Specialty Media Group’s growing network of digital publications, email audiences, social media reach, product reviews, buyer’s guides, and promotional content.
Outdoor Specialty Media Group operates a portfolio of outdoor media properties that includes North American Deer Hunter, North American Bow Hunter, North American Outdoorsman, Crossbow Magazine, The Outdoor Lab (YouTube), and now The Outdoor Outpost. The company’s owned media network reaches hunters, anglers, shooters, bowhunters, crossbow hunters, gear buyers, and outdoor families through editorial content, product reviews, email marketing, social media promotion, video, and ecommerce placement.
“The Outdoor Outpost was created to give outdoor brands more than just another online listing,” said Bill Brod of Outdoor Specialty Media Group. “We are building a content-driven marketplace where brands can be discovered through articles, reviews, buying guides, email campaigns, social media, and direct ecommerce. At the same time, we wanted to build giving back into the model so outdoor organizations can raise money for the causes that matter to them.”
Contact:
Zach Raynsford
Outdoor Specialty Media Group Email: contact@outdoorspecialtymedia.com
Website: www.theoutdooroutpost.com