CHARLESTON, S.C. (October 7, 2026) — Murray Road Agency, an award-winning and leading marketing agency serving the outdoor industry, is proud to announce its original video series, “Catching Em' Old School with The Griz,” in partnership with Outdoor Life, has now exceeded 1 million views on YouTube.
This series celebrates legendary Midwestern angler Dick Grzywinski, better known to generations of fishermen as “The Griz.” Each episode follows Grzywinski as he shares the timeless fishing techniques, hard-earned knowledge and unforgettable stories accumulated over more than six decades on the water. Rather than chasing trends or flashy production, “Catching Em' Old School with The Griz” focuses entirely on pure authenticity.
Kicked off in partnership with Outdoor Life in October of 2025, the series now has a total of six episodes with more in production. The nonsequential videos focus on quality over quantity, documenting Grzywinski and the wisdom he's accumulated over a lifetime devoted to fishing. The response from anglers has been overwhelming. Across the initial half-dozen videos, the series has generated more than 1 million views and counting. Now 84 years old, Grzywinski remains one of freshwater fishing's most respected and recognizable figures. Not only has the series documented his legacy, but it’s also been good for Grzywinski’s guide business. “The Griz” is still an active fishing guide, and as a result of the series, has booked out the rest of his 2026 guiding calendar.
“The Griz’s story and knowledge are a perfect representation of what Outdoor Life has always stood for. Our mission is to preserve and celebrate the hunting and fishing traditions, wisdom, and stories that have been passed down through generations. The Griz embodies that better than almost anyone. He has spent a lifetime on the water, and his experience translates perfectly on video,” said Alex Robinson, editor of Outdoor Life. “Murray Road has been an incredible partner in this project, bringing a high level of creativity, professionalism and passion to every episode.”
Murray Road Agency and Outdoor Life are currently producing additional episodes that will continue to air throughout the fall of 2026.
For partnership opportunities or information about the series, contact Murray Road’s content and creative services manager, Jake Dahlke, at jake.dahlke@murrayroadagency.com.
To learn more about The Murray Road Agency, visit MurrayRoadAgency.com or follow Murray Road on Instagram, Facebook and LinkedIn.
Media Contact:
Tim Brandt | The Murray Road Agency
tim.brandt@murrayroadagency.com
About Murray Road
Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. Murray Road also excels in digital and brick-and-mortar retail environments and is expanding into other consumer markets as well. More information on the agency, specific services or our team is available at MurrayRoadAgency.com.