APEX MOUNTAIN ANNOUNCES “40 HOURS WEST”

Posted on: Sep 29, 2026

The original short film follows the 2ARoos crew 100 miles into the Gulf of Mexico on a 40-hour journey exploring fishing, brotherhood, heritage and life beyond Florida’s coast.

BOYNTON BEACH, Fla. — September 29, 2026 — Apex Mountain, a Florida-based production and creative agency specializing in outdoor storytelling, announces the release of “40 Hours West,” an original short film premiering Thursday, October 8, 2026, on YouTube.

Filmed aboard Hubbard’s Marina out of Madeira Beach, Florida, 40 Hours West blends documentary-style storytelling with immersive cinematography to follow a crew of anglers approximately 100 miles offshore into the Gulf of Mexico for a grueling 40-hour fishing expedition.

The trip begins with a simple objective: go farther offshore in pursuit of red snapper. But as the miles and hours add up, the journey becomes about something more—brotherhood, heritage, shared experiences and the relationships built when people venture beyond the familiar.

At the center of the film is the Gulf itself and the generations of people who have built their lives around it.

40 Hours West explores the legacy of Hubbard’s Marina and the Hubbard family’s nearly century-long connection to Florida’s Gulf Coast. Captain Dylan Hubbard represents the fifth generation of a family whose roots in the region date back to 1929, continuing a tradition of fishing, family and adventure on the water.

The expedition also brings together anglers from different backgrounds, including professional angler Ray Ruiz of Baztec, whose work helps introduce inner-city youth and underserved communities to fishing and outdoor recreation.

Visually, Apex Mountain approached the film with an intentionally handheld and immersive style. Fast-paced fishing action is balanced with quiet, reflective and unscripted moments throughout the journey. The result captures not only what happened 100 miles offshore, but what it felt like to be there—the heat, exhaustion, anticipation, laughter and brotherhood that unfolded

ABOUT APEX MOUNTAIN

Apex Mountain is a faith-led production, creative and marketing agency specializing in the outdoor industry. Apex Mountain combines strategic marketing, video production, photography, branded storytelling and original media to help outdoor brands connect with modern audiences.

Media Contact:
Apex Mountain
Website: apxmntn.com
Film: 40 Hours West
Release Date: October 8, 2026