Affiliate Marketing Panel Headlines POMA Annual Meeting

The Professional Outdoor Media Association’s (POMA) Annual Meeting, hosted by Destination Toledo, will feature a panel discussion on affiliate marketing in the outdoor industry. Panelists include Chuck Hamrick, affiliate team lead with AvantLink; Dawson Cogar, affiliate marketing manager of Murray Road Agency; Bill Brod, publisher/CEO of Outdoor Specialty Media Group and Jeff Wisot, vice president of marketing and eCommerce for Ammunition Depot.

Affiliate marketing in the outdoor space is quickly becoming a must-have tool for both brands and creators. This performance-based model leverages trusted voices in the industry to promote gear and services while driving measurable results. Attendees will learn to navigate the ins and outs of successful affiliate programs, from selecting SEO-savvy creators and protecting MAP pricing to maximizing reach with strategic storytelling.

Why Brands Should Attend

This session will help companies understand why affiliate marketing isn’t just a trend – it’s a sustainable growth strategy. You’ll discover how to:

• Build partnerships with creators who know how to generate organic traffic
• Protect pricing structures through solid affiliate agreements
• Identify weak spots in the customer journey that impact conversions
• Use affiliate tools to create long-term brand visibility

What Content Creators Will Learn

For influencers, writers, photographers and videographers, the panel offers actionable insights on how to:

• Monetize your content through partnerships with outdoor brands
• Adapt your platform for better performance in organic search
• Leverage technical writing skills and SEO best practices
• Become a valued partner who drives meaningful engagement

This session alone is worth the trip – but it’s just the beginning.

More Than a Meeting: Hands-On Experiences Await

The 2025 POMA Annual Meeting is packed with immersive opportunities to create, connect and grow. Registered attendees will enjoy:

• A live-fire range experience with top firearm and ammunition brands hosted by the NSSF – The Firearm Industry Trade Association at Camp Perry
• Content creation sessions and indoor sporting clays shooting at Lake Erie Arms
• Interactive breakout sessions focused on business growth, content strategy and emerging tech
• Networking events that bring together media professionals and outdoor brands from across the country

Don’t Miss Out – Register Today

Whether you’re a brand looking to drive sales or a creator ready to expand your revenue streams, the POMA Annual Meeting delivers the access, insight and experience you need. Secure your spot now to take part in this high-impact event and level up your outdoor media game.

Register now for the 2025 POMA Annual Meeting.

POMA membership isn’t required to attend – but space is limited, and this event will fill fast.