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Vice President of Marketing

Posted: September 09, 2024

Job Title: Vice President of Marketing

Department: Marketing

Reports To: CEO

FLSA STATUS: Exempt 

ABOUT SELLMARK

Sellmark is dedicated to making “brands that sell” by producing industry-leading outdoor lifestyle products and brands. Serving more than 50 countries, including retailers in every state across the United States, Sellmark produces industry-leading products, including night vision, laser sights, boresights, thermal scopes, tactical rifle scopes, red dot sights, hunting scopes, shooting rests, and law enforcement products. Sellmark products and brands have been sold in more than 5,000 locations worldwide. Sellmark includes Sightmark, Pulsar, Firefield, Kopfjäger, BulletSafe, and INFORCE. As a growing organization with a headquarters that boasts a manufacturing space, recent expansion, gym, sauna, event space, kitchen/bar, and a ranch located in Fairfield, Texas, Sellmark is a place that fosters an engaged community. We promote a healthy outdoor lifestyle and innovation through positive leadership, strong ethics, and unequaled hard work. Sellmark encourages self-growth through a team-oriented approach, with the utmost respect for our coworkers and customers. Whether through various outings or impromptu cornhole tournaments at lunch – at Sellmark, our culture and outdoor lifestyle are celebrated at every opportunity. A result is a place that every employee is proud to call home. 


 VISION

The Vice President of Marketing is responsible for the strategic direction, leadership, and execution of the company's marketing initiatives. This role will focus on driving brand awareness, customer acquisition, and revenue growth through innovative marketing strategies. The VP of Marketing will lead a dynamic team, collaborate with cross-functional departments, and work closely with senior leadership to align marketing efforts with the overall business goals.

ESSENTIAL DUTIES AND TASKS

  • Develop and execute the overall marketing strategy, aligning with the company's business objectives and growth goals.
  • Lead and inspire the marketing team to achieve targets in brand development, demand generation, customer engagement, and retention.
  • Oversee the development and execution of brand positioning, messaging, and identity across all channels.
  • Ensure brand consistency in all marketing communications and initiatives to build and maintain strong brand recognition and reputation in the market.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Drive customer acquisition and revenue growth through multi-channel marketing campaigns, including digital marketing, content marketing, social media, and traditional marketing channels.
  • Optimize the marketing funnel to improve lead generation, conversion rates, and customer retention.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Utilize data and analytics to measure the effectiveness of marketing campaigns, optimize performance, and inform decision-making.
  • Prepare and present regular reports on marketing performance to senior leadership.
  • Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Set clear goals and objectives for the marketing team, and regularly review performance and identify opportunities for professional development and training for team members.

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The employee is expected to perform other duties necessary for the effective operation of the department.

WORK SCHEDULE/HOURS Main hours are Monday - Friday 8am - 5pm Schedules will vary depending on business needs, and may entail working nights, weekends and holidays. Must be flexible to work outside of normal departmental operating hours. BENEFITS

  • Competitive salary based on experience.
  • 401k match
  • Excellent Medical, Dental, and Vision Insurance.
  • Generous paid vacation.
  • Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space
  • Personal days with a generous holiday schedule

EDUCATION AND EXPERIENCE

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • 10+ years of experience in marketing, with at least 5 years in a senior leadership role.

QUALIFICATIONS

  • Proven track record of developing and executing successful marketing strategies that drive growth and profitability.
  • Strong leadership skills with the ability to inspire and motivate a team.
  • Excellent understanding of digital marketing, brand management, and market research.
  • Analytical mindset with the ability to leverage data to inform marketing decisions.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience working in the hunting/shooting industry is preferred.