Pure Archery Group Job Description
JOB TITLE Social Media Coordinator
FLSA status: Exempt
REPORTS TO Digital Marketing Strategist
DEPARTMENT NAME Marketing
DATE CREATED/REVISED July 18, 2025
About Us
Pure Archery Group is a leading manufacturer of premium archery products, producing accuracy-focused, performance-driven, and durable archery products for customers worldwide. These products include the most accurate compound bows suited for nearly every archer by the Bowtech and Diamond brands, as well as premium crossbows and accessories by Excalibur Crossbow. Rounding out the line are industry-leading archery accessories from Black Gold sights, TightSpot quivers, Ripcord arrow rests, as well as a full line of Octane products.
Position Overview
The Social Media Coordinator will enhance the digital presence of the Pure Archery group brands, build and engage with our social communities, and drive brand awareness through effective and strategic use of social media channels. This role plays a crucial part in developing and implementing comprehensive social media strategies that align with our overall marketing goals and contribute to its growth. The Social Media Coordinator will also be responsible for analyzing performance metrics to optimize strategies. The Social Media Coordinator must be a self-starter and team player who is willing to lead on multiple initiatives and jump in wherever the team needs support. Social media is one of the most indispensable pieces of marketing. In this role you will have the reigns to create and implement strategies needed to effectively communicate our brands and products’ culture to a huge consumer base in new and exciting ways.
Primary Job Responsibilities
· Owns all aspects of social media across all brands (currently 7) and platforms including, but not limited to Facebook, Instagram, X, Tik Tok, YouTube, and LinkedIn.
· Develops and coordinates innovative and creative social media presence across various social media platforms while working with appropriate members of the team to align with overall content plan and ensure brand consistency.
· Responsible for all inbound and outbound content management.
· Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion rates across various platforms including but not limited to Facebook, Instagram, X, YouTube, and LinkedIn.
· Write captivating captions and create visually appealing social content, utilizing photos, videos, and graphics to align with our brand identity and resonate with our target audience.
· Monitor social media channels, respond to comments and messages, moderate user-generated content and engage with followers to foster a sense of community and build meaningful relationships.
· Collaborate with the marketing team to coordinate social media campaigns, promotions, and product launches, ensuring alignment with overarching marketing objectives.
· Analyze social media metrics and performance data to track progress, identify trends, optimize strategies for maximum impact and ROI and report upstream.
· Stay up-to-date with industry trends, emerging technologies, and best practices in social media marketing, incorporating innovative ideas and tactics into our strategy
· Perform other tasks as assigned.
Qualifications
· Bachelor's degree in Marketing, Communications, or related field preferred.
· Proven experience managing social media accounts for a brand or organization, preferably in the outdoor, sports, or lifestyle industry.
· Strong understanding of social media platforms, algorithms, and analytics tools.
· Excellent written and verbal communication skills with the ability to craft compelling and engaging content.
· Familiarity with photo editing using Adobe Creative Suite or similar software.
· Creative mindset with a keen eye for detail and aesthetics.
· Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
· Must be able and willing to travel domestically including air travel.
· . Passion for archery and outdoor activities is highly desirable.
OTHER DUTIES AND RESPONSIBILITIES
Performs other office duties as assigned. An example would be helping to pack product and marketing materials for event crates.
PHYSICAL DEMAND
A. The physical effort typically applied in this job includes (check all applicable boxes):
X Lifting X Pulling X Reaching Manipulating X Carrying X Pushing Shoveling X Keying/typing Other (specify)
B. Check the box that best reflects the amount of effort typically applied and the frequency of application: Amount of % of Time Effort is Applied Effort Applied Less than 15% 15% to 40% 40% to 70% More than 70% Less than 1lb. X Between 1 & 5 lbs. X Between 5 & 25 lbs. X Between 25 & 60 lbs. X More than 60 lbs. X
C. The effort reflected in the above chart is typically applied in the following work positions:
MENTAL OR VISUAL DEMAND
Continuous mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness to monitor the production process and/or identify defects. X Sitting X Standing X Walking Stooping Bending Confined Other (specify)
WORKING CONDITIONS
A. Identify the kinds of disagreeable elements incumbent would typically be exposed to in the work area: Dust Dirt Heat Cold Fumes Noise Vibration Water Other (specify)
B. The statement below best describes the physical surroundings or conditions under which the job is typically performed and the extent of exposure to the disagreeable elements noted above: The job is typically performed under very comfortable working conditions; any disagreeable elements are generally absent during normal performance of job.
ATTENDANCE
Compliance with general company standards is required
SAFETY
Supports a safe work environment by performing all duties in accordance with Company safety policies and procedures. This includes, but is not limited to: reporting all incidents and accidents; maintaining work areas in a safe manner; reporting any unsafe working conditions; providing input and assistance to reduce or eliminate workplace hazards; and actively supporting ongoing safety efforts, including recommendations of the safety committee.
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
Work Location: Hybrid remote in Eugene, OR 97402
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