Job Type: Full-Time, Salaried
Classification: Exempt
Job Level: E2 - Senior Director
Reports to: Chief Marketing Officer
Location: Remote Possible
Summary/Objective
The Senior Director of Global Performance Marketing will be responsible for developing and ensuring proper execution of performance marketing strategies across Ruffwear’s global markets (e-commerce, direct-to-consumer, wholesale retail, and omnichannel) that align with our strategic goals to drive demand, brand awareness, and revenue growth. The ideal candidate will also be responsible for creating a seamless consumer journey throughout the entire funnel by analyzing the data to inform the proper creative necessary by tactic to keep consumers engaged along the way. This position reports to the Chief Marketing Officer and partners cross-functionally with the Brand Marketing, Creative, Sales, IT and Finance teams.
Position Requirements
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Supervisory Responsibility
Work Environment
While performing the duties of this job, the employee regularly works in an office setting (Ruffwear office or home office as necessary).
Work Hours
Early morning and/or evening hours are required to work with team members and partners in different time zones.
Travel
Occasional domestic and international travel (3-4 times per year) may be required to attend company-sponsored events and meetings.
Required Education and Experience
Preferred Education and Experience
Expectations within the First Year:
This position is available for candidates already authorized to work in the country in which the position is based. Ruffwear is unable to sponsor work authorization for this position.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice.
*Compensation
In the spirit of pay transparency, we're excited to share the expected base salary for this role is currently $180,000 (exclusive of fringe benefits & potential bonuses). If you are hired at Ruffwear, your final base salary will be determined based on factors such as workplace location, job-related skills and competencies, experience, as well as education and training. In addition to those factors, Ruffwear also considers internal equity of current Pack members as part of any final offer.
Total cash compensation is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed and may vary annually.
At Ruffwear, we believe success goes beyond making great gear. Started as a one-person endeavor in 1994, Ruffwear has gained the support of dogs and humans around the world and is one of Outside Magazine's 100 Best Places to Work. Known for innovative products that help people and dogs of all abilities enjoy outdoor spaces together, our “pack” values diverse thinking and voices from different backgrounds. We appreciate a willingness to take intentional risks that promote creativity, strengthen customer relationships, and reduce our impact on the planet. Our privately held company reinvests profits back into our business to keep it sustainable and nimble, and we partner with organizations like The Conservation Alliance to help protect the lands and waterways where canines and humans connect and thrive. Based in Bend, Oregon, we test our products and explore with our own dogs among our nearby forests, rivers, and mountains.