The Public Relations Specialist works closely with the Sr. Marketing Manager to develop, manage and implement programs designed to create and drive media coverage and maintain a favorable public image of the company. The PR Specialist initiates the activities, functions, events, and initiatives pertinent to public relations, media relations and social media in order to support the goals and objectives of the overall Marketing Plan. He/she produces press releases specific to appropriate markets; decides prioritization and how to best utilize available resources; seeks creative ways to maximize publicity for the company. This person also assists with a wide range of programs for broadcast, web and publications, including developing PR strategy, creating and implementing media projects.
Essential Duties and Responsibilities
§ Develop and implement PR strategy that increases overall positive outlook, brand awareness and sales of SureFire.
§ Maintain and develop media relations to facilitate brand and product coverage via print, digital and broadcast mediums.
§ Write, distribute and follow-up all press releases and outgoing company communications for the media while maintaining a consistent brand message.
§ Monitor, post, and analyze all SureFire social media channels to build an engaged community of followers and enhance brand interaction. This includes responding to queries and comments in a timely manner.
§ Maintain and develop relationships with key influencers such as firearms instructors to ensure SureFire brand exposure in the proper market segments.
§ Coordinate media events to support the marketing plan. This includes cradle to grave event planning, managing the list of attendees, and establishing goals as a measure of success. .
§ Lead VIP tours of the SureFire corporate headquarters and tell the SureFire story, conduct product demos as needed or required.
§ Maintain comprehensive product and company knowledge including but not limited to the entire line of SureFire products and related accessories.
§ Represent the brand at tradeshows and events SureFire attends by meeting with media to establish rapport in order to maximize exposure of the SureFire at each event.
§ Manage product sponsorship for charity, public service, professional sponsorships, and industry events, while searching for new opportunities.
Education
§ Bachelor’s Degree in Communications, Marketing or Public Relations and/or up to 4 years relevant work experience.
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