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Paid Media Specialist

Posted: September 20, 2024

WHO WE ARE: We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.

Position Overview:

Reporting to the Director of eCommerce, the Paid Media Specialist will completely own the paid media landscape for a number of Brands within the American Outdoor Brands portfolio. We are looking for a passionate digital marketer who has experience in Amazon, Google Ads, and Paid Social channels. This position will be given the opportunity to work closely with multiple Brands, Creative teams, and the rest of the eCommerce team, developing media strategy and executing campaigns for large, nationwide brands. This position requires you to hit the ground running and the ability to work from experience is critical.

Essential Duties and Responsibilities:

  • Work cross-functionally with various AOB departments to develop, create and execute paid media campaigns for various brands
  • Manage budgets, bids, pacing and performance across multiple channels for multiple brands
  • Understand our brands’ target audiences and develop effective campaigns to acquire new customers
  • Develop actionable insights through A/B testing for use by brand and creative teams
  • Own campaign performance reporting and develop strategies for optimization, growth and new opportunities
  • Other duties as assigned by their manager

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

Education and Experience:

  • Bachelor’s degree in Marketing, Communications, Business, Journalism or related field, or 3-5 years of experience
  • Passion for the outdoors, camping, fishing or products used for shooting is preferred
  • Proficient in Microsoft Office

Competencies and Skills:

  • Experience running campaigns in Amazon, Google Ads, Facebook/Instagram, Bing, YouTube or Reddit
  • Experience working with Google Analytics and reporting software such as Google Data Studio
  • Meticulous attention to detail with strong organization and proofreading skills
  • Knowledge of A/B testing principles, optimization and reporting capabilities
  • Ability to work with large amounts of data and draw actionable insights for reporting/planning/budgeting

Physical Demands:

  • Regular and predictable attendance is required.
  • Prolonged periods sitting at a computer.
  • Occasional lifting of up to 20 lbs.
  • Visual and hearing acuity.
  • 10% travel.

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

  • General office environment.
  • Potential exposure to noise and industrial lighting.
  • Required safety glasses with side shields and hearing protection when in the manufacturing area.
  • Additional personal protective equipment (PPE) may be required.

Note: This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as may be required. Reasonable accommodation will be provided to qualified individuals with disabilities. The employer has the right to revise this job description at any time. The job description is not to be construed as a contract for employment.

American Outdoor Brands (and its affiliates) is an equal opportunity employer and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10.

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