PARD USA is seeking a Marketing Manager to add to our growing company. Our ideal candidate is a detail-oriented and deadline-driven individual. You will help us build and maintain a strong and consistent brand through creative ideas and hands on experience. An interest in working with night vision and thermal scopes is highly preferred.
Responsibilities:
- Lead the execution of marketing programs from start to finish as directed by the Director of Marketing
- Develop create and guide objectives for all advertising and public-facing communications, including print, digital and video assets
- Coordinate with Graphic Designer for design and production of flyers, posters, and digital content, ensuring they alignment with the PARD brand
- Collaborate with Executive and Sales teams to align marketing strategies, sales objectives and targets to ensure a cohesive approach to our market and revenue growth
- Assist Director of Marketing with budgets, allocating resources efficiently to various campaigns to maximize return on investment
- Social Media Management
- Assigned various projects as needed by the Director of Marketing
- Has the ability to travel to attend trade shows
Qualifications:
- Bachelor’s degree in Marketing or related field
- Proven experience in identifying target audiences and creatively devising marketing strategies
- Significant experience gained in a managerial role with the ability to sustain market developments
- Strives in quick changing environment and with meeting numerous deadlines
- Possesses a metrics driven marketing mind with an eye for creativity
- Familiarity with digital marketing, social media strategy, as well as traditional media marketing
- Firearm Industry experience preferred
About PARD USA
Optimax Technology LLC dba PARD manufactures innovative night vision & thermal imaging devices. We believe that hunters, shooters and outdoor enthusiasts deserve the best possible products for their mission-critical needs, and we’re committed to making sure our customers have access to them.