Job TypeFull-timeDescription
About Grunt Style
Grunt Style is America’s fastest-growing patriotic apparel brand, committed to honoring those who serve through premium, purpose-driven designs. With rapid year-over-year growth and a passionate culture of teamwork and innovation, we empower our employees to lead disruptive marketing initiatives and drive measurable impact.
Position Overview
Grunt Style is seeking a strategic, innovation-driven Director of Paid Media to own and elevate our paid advertising across digital and offline channels. You will architect full-funnel, data-backed media strategies that accelerate customer acquisition, boost retention, and deepen brand loyalty. The ideal candidate combines deep omni-channel retail expertise with a performance-first mindset and a passion for testing disruptive marketing tactics.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Key Responsibilities
1. Strategy & Planning
- Develop annual, full-funnel paid media plans spanning search, social, display, programmatic, video, affiliate and offline channels (e.g., out-of-home, radio)
- Translate business objectives into clear channel roadmaps, audience segmentation, and creative test calendars
- Produce concise, actionable campaign briefs detailing objectives, target segments, messaging, and success metrics
2. Attribution, Optimization & Innovation
- Design and implement multi-touch attribution frameworks to quantify each channel’s impact on acquisition, retention, and customer lifetime value
- Continuously refine bids, budgets and creative assets through A/B and multivariate testing
- Pilot emerging channels (e.g., programmatic CTV, influencer performance media) to drive incremental lift
3. Budget & Performance Management
- Own and allocate a multi-million-dollar media budget to maximize ROI against KPIs (CAC, ROAS, LTV:CAC, AOV)
- Forecast spend pacing and deliver weekly/monthly performance reporting to stakeholders
- Measure incremental impact of paid campaigns on subscription enrollments, loyalty engagement, and repeat purchase behavior
4. Leadership, Collaboration & Partnerships
- Lead, mentor, and grow a team of paid media specialists; set clear goals and foster a culture of continuous learning
- Collaborate closely with Analytics, eCommerce, CRM, Product, Creative and Content teams to align on data sources, reporting, and customer journeys
- Manage relationships with agencies, ad tech providers, and media vendors; negotiate contracts and SLAs
- Build executive dashboards and present monthly insights and strategic recommendations to leadership
- Identify and share best practices, emerging trends, and competitive benchmarks
Qualifications
- Bachelor’s degree in Marketing, Business or related field.
- 7+ years of paid media or performance marketing experience, including 3+ years leading teams
- Proven success managing large digital and offline media budgets in an omni-channel retail environment (apparel or lifestyle preferred)
- Deep familiarity with Google Ads, Meta Business Manager, TikTok Ads, affiliate networks, and OOH/radio buy processes
- Strong analytical skills with hands-on experience in attribution modeling, Google Analytics (GA4), Triple Whale or similar platforms
- Proficiency with Excel and data visualization tools (PowerBI, Tableau, etc.)
- Excellent communicator with demonstrated ability to craft compelling briefs and present data-driven insights
- Collaborative leader who thrives in cross-functional environments and embraces rapid testing and iteration
Requirements
- Resume
- A brief portfolio of 2–3 paid media case studies
Location & Reporting
- Location: San Antonio, TX (Remote considered; occasional on-site visits to HQ required)
- Reports to: Chief Commercial Officer
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