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Director of Paid Media

Posted: July 02, 2025

Job TypeFull-timeDescription

About Grunt Style
Grunt Style is America’s fastest-growing patriotic apparel brand, committed to honoring those who serve through premium, purpose-driven designs. With rapid year-over-year growth and a passionate culture of teamwork and innovation, we empower our employees to lead disruptive marketing initiatives and drive measurable impact.

Position Overview
Grunt Style is seeking a strategic, innovation-driven Director of Paid Media to own and elevate our paid advertising across digital and offline channels. You will architect full-funnel, data-backed media strategies that accelerate customer acquisition, boost retention, and deepen brand loyalty. The ideal candidate combines deep omni-channel retail expertise with a performance-first mindset and a passion for testing disruptive marketing tactics.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Key Responsibilities

1. Strategy & Planning

  • Develop annual, full-funnel paid media plans spanning search, social, display, programmatic, video, affiliate and offline channels (e.g., out-of-home, radio)
  • Translate business objectives into clear channel roadmaps, audience segmentation, and creative test calendars
  • Produce concise, actionable campaign briefs detailing objectives, target segments, messaging, and success metrics

2. Attribution, Optimization & Innovation

  • Design and implement multi-touch attribution frameworks to quantify each channel’s impact on acquisition, retention, and customer lifetime value
  • Continuously refine bids, budgets and creative assets through A/B and multivariate testing
  • Pilot emerging channels (e.g., programmatic CTV, influencer performance media) to drive incremental lift

3. Budget & Performance Management

  • Own and allocate a multi-million-dollar media budget to maximize ROI against KPIs (CAC, ROAS, LTV:CAC, AOV)
  • Forecast spend pacing and deliver weekly/monthly performance reporting to stakeholders
  • Measure incremental impact of paid campaigns on subscription enrollments, loyalty engagement, and repeat purchase behavior

4. Leadership, Collaboration & Partnerships

  • Lead, mentor, and grow a team of paid media specialists; set clear goals and foster a culture of continuous learning
  • Collaborate closely with Analytics, eCommerce, CRM, Product, Creative and Content teams to align on data sources, reporting, and customer journeys
  • Manage relationships with agencies, ad tech providers, and media vendors; negotiate contracts and SLAs
  • Build executive dashboards and present monthly insights and strategic recommendations to leadership
  • Identify and share best practices, emerging trends, and competitive benchmarks

Qualifications

  • Bachelor’s degree in Marketing, Business or related field.
  • 7+ years of paid media or performance marketing experience, including 3+ years leading teams
  • Proven success managing large digital and offline media budgets in an omni-channel retail environment (apparel or lifestyle preferred)
  • Deep familiarity with Google Ads, Meta Business Manager, TikTok Ads, affiliate networks, and OOH/radio buy processes
  • Strong analytical skills with hands-on experience in attribution modeling, Google Analytics (GA4), Triple Whale or similar platforms
  • Proficiency with Excel and data visualization tools (PowerBI, Tableau, etc.)
  • Excellent communicator with demonstrated ability to craft compelling briefs and present data-driven insights
  • Collaborative leader who thrives in cross-functional environments and embraces rapid testing and iteration

Requirements

  • Resume
  • A brief portfolio of 2–3 paid media case studies

Location & Reporting

  • Location: San Antonio, TX (Remote considered; occasional on-site visits to HQ required)
  • Reports to: Chief Commercial Officer

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