Digital Media Specialist

JOB DESCRIPTION

Title: Digital Media Specialist Date: April 13, 2023

Full-Time or Part-time: Full-time Department: Communications

Reports To: Social Media Manager Employment Category: Salaried/Exempt

Job Summary:

The Digital Media Specialist will work to develop and share content that promotes the NWTF mission across a variety of digital platforms in an effort to create a sense of community while also working to better explain the relevancy of the organizational mission to hunters, conservationists and non-traditional audiences who benefit from the conservation work of the NWTF.

Supervisory Responsibilities:

• None

Duties and Responsibilities:

• Use web and social media to increase the impact of NWTF-related content from the following sources:
• Membership Campaigns
• Fundraisers
• Magazines
• Television/Radio/Podcasts
• Press releases
• Promotional materials (brochures, fliers, etc.)
• E-newsletter
• Eblasts
• Create and schedule NWTF and partner posts across a variety of social channels 
• Monitor and engage with audiences on social platforms
• Work in connection with the social media agenda of the NWTF
• Create, correct and format pictures and video for the web use 
• Monitor and report data metrics associated with SEO, Google Ads, and social platforms.
• Edit social post copy for consistency and accuracy by recognizing discrepancies in language, layout, formatting or NWTF branding
• Follow emerging & developing trends in social media content as well as changes and developments in current and new social media platforms
• Attend annual NWTF Convention, regional meetings and training opportunities, as necessary. 
• Performs other related duties as assigned

Required Skills/Abilities:

• Excellent interpersonal, oral and written communication skills a must
• Proficiency with Facebook, Twitter, Instagram, YouTube and other social media channels
• Basic knowledge of Adobe CS (HTML and photo editing) for use in developing content
• Basic video editing skills for social media content
• Knowledge of AP style or ability to learn
• Proficiency in Microsoft Office software, including Word and Excel
• Familiarity with Google analytics and Ads
• Attention to detail and fact checking
• Understand the NWTFs mission and promote the NWTF to media, members and the public, as well as other employees
• Must be able to take projects from concept to completion with minimal guidance 
• Ability to coordinate and prioritize multiple tasks in a fast-paced environment
• Excellent time-management skills as social media monitoring requires time commitments outside of normal business hours to accommodate peak social media traffic on nights and weekends
• Detail-oriented, creative, deadline-driven, team player who can adapt and learn quickly, particularly in regard to new software and technology
• Must be able to legally handle firearms

Education and Experience:

• Bachelors degree in communications related field or equivalent experience
• Experience in writing for outdoor/hunting or other related industry
• Hold hunter safety certification

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times. 

Remote or Telecomm Status (select one):

• Position can work remotely.