JOB TITLE: Digital Media Manager
DEPARTMENT: Communications
SUPERVISOR: Vice President of Communications
SUMMARY:
For more than 50 years, the Second Amendment Foundation (SAF) has been fighting to defend, secure and restore your Second Amendment rights. As a 501(c)(3) non-profit, SAF is seeking a Digital Media Manager to grow SAFs digital media presence, develop strategic messaging and increase follower engagement across its social media platforms.
The Digital Media Manager is responsible for creating a consistent posting cadence and replying to followers in a timely manner across all SAFs social media channels. The Digital Media Manager is also responsible for collaborating with the Executive Director, Senior Vice President/Vice President of Development and Vice President of Communications to help develop the overall direction of SAF social media communication strategies.
Responsibilities include the creation of graphics, videos and posts, ensuring consistent delivery of appropriate messaging, quality control for all digital media materials and proactively leading SAFs storytelling and messaging to its online followers. The Digital Media Manager will work with senior leadership to create a social media communications plan and posting calendar to align with SAF initiatives and social media best practices. The Digital Media Manager will consistently monitor platform analytics to determine growth, areas of weakness and overall success of strategies and proactively update the social media communications plan as needed.
Responsibilities:
Collaborate with senior leadership to develop social media plan
Manage SAFs social media brand identity
Grow SAFs social media audience through strategic marketing/communications plans and campaigns that maximize the potential for each social platform
Increase SAFs share of voice on social media
Consistently post to all SAF social media channels
Identify and develop digital/social media revenue generation streams
Create social media posting calendar based on best practices
Create graphics and videos for social media posts
Build and moderate SAFs social media communities by responding to comments and keeping followers engaged
Proactively develop posts to engage SAF audience
Actively engage with social media influencers in the 2A space and identify opportunities for collaboration
Work with SAF Legal team to identify educational opportunities for SAF social media audience
Monitor platform analytics to determine growth, areas of weakness and overall success of strategies
Attend and participate in events, trade shows and conferences as required
Qualifications:
Must be authorized to work in the United States
Must be 18 years of age
Must be able to legally acquire and possess firearms
Must be able to read, write, and speak fluent English
Bachelors degree in journalism, communications, or related field is required
Must have 3 5 years experience in social media content development
Understanding of/proven expertise in social media marketing and utilization/optimization of social media platforms in the Second Amendment space
Understanding of/immersion in gun culture
Must hold personal values which align with the SAFs values and goals
Must have excellent written and verbal communication skills
Must be proficient in computers, databases, software, and other standard business tools (i.e., word processing, spreadsheets, file storage and sharing programs, etc.)
Experience with Canva, Adobe Creative Suite or similar software
Must be energetic, forward-thinking, and creative
Must be well-organized and self-directed, with a keen attention to detail
Must be a team player
Must have strong analytical and problem-solving skills
LOCATION: Remote
SALARY: Appropriate to experience and qualifications; a benefits package including healthcare and insurance applied.
APPLY: Email resume and cover letter detailing experience within the 2A space to Matt Coffey, mcoffey@saf.org.