Digital Marketing Specialist

At Wolverine, we exist to support the people who forge their own path; those who stop at nothing to build the future they want.
Born in Michigan, we’ve been building boots and gear for over 135 years to be every bit as tenacious and capable as the people who wear them. What started as a work boot that promised to give you 1000 miles of wear has evolved into a footwear and apparel brand that delivers on that promise every day, in every product. We provide guaranteed comfort and time-tested design in everything from steel toe work boots to premium leather boots handcrafted in the USA… we’re not good because we’re old – we’re old because we stayed good.
We do more than just make great products; we strive to provide a collaborative working environment, with creative minds and innovative thought processes, utilizing consumer insights and market research to stand out from the pack. With Project Bootstrap, we champion and support those in skilled trades careers through donations, marketing campaigns and ambassador programs.


The Digital Marketing Specialist supports the development and execution of digital marketing efforts for the brand including social media channels, programs, and messages; support and enhance consumer events through digital means; and develop and maintain effective digital brand communication tools.

Primary Duties:

• Maintains and executes social strategy to fuel reach, engagement and follower growth through social media channels
• Develops and implements community management approach and guidelines for social media and other consumer facing channels
• Shares and applies consumer insight learnings from community management work to other marketing initiatives
• Supports in management of social media content calendar
• Manages social publishing and reporting using available brand platforms
• Produces and implements social content and copy in accordance with strategy and brand voice
• Keeps the pulse on innovative new and existing social media platforms and provides recommendations that are in line with brand assets and messaging.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

• Bachelor’s degree or equivalent experience required.
• 1+ years of brand management or footwear experience, and social media savvy
• Strong appreciation for consumer insights
• MS Outlook, Excel, Windows, and PowerPoint proficiency
• Ability to work autonomously as well as be part of a team
• Strong written communication skills
• Strong project management, time management, and attention to detail while simultaneously managing multiple projects.

Working Conditions:

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

https://careers.wolverineworld...