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Digital Marketing Specialist

Posted: February 19, 2025

Join one of the fastest growing companies in America, recently recognized as an Inc. 5000 award-winning company with more than 400 percent growth over the past three years. Silencer Central is passionate about the compliancy, knowledge and community education in firearm sound suppression and making silencer buying simple since 2005. Apply today!

Shift: Monday – Friday, core hours 8:30 am to 5:00 pm.

Location: On-site or remote

Job Summary:

At Silencer Central, we believe in being customer-oriented, getting stuff done, and expecting excellence in everything we do. These core values drive the work and passion of our team members, and they unite our business and customers. This role is an essential part of driving brand awareness and improving digital communications that positively builds brand awareness across the shooting sports industry. The Digital Marketing Specialist will support and optimize Silencer Central's digital marketing programs. In addition, this role will track campaign progress, develop digital marketing materials, source images, manage online assets, streamline digital marketing products, and handle general digital marketing activities.

Essential Functions:

  • Assist with eCommerce website and product integration and manage web developer relationships.
  • Optimize website for UX experience
  • Update and maintain website content, ensuring content is accurate and approved
  • Work with outside ad agencies, software development teams & SEO agency to manage SEO campaigns and content integration
  • Support other marketing initiatives
  • Analyze media and 3rd party websites/forums/blogs/social media pages and prepare detailed marketing reports on performance and engagement
  • Develop engagement strategies to maintain a positive brand conversation
  • Assist in paid media tracking and reporting
  • Contribute to the development, implementation, and improvement of digital marketing strategy through weekly and monthly analytics reporting

Requirements:

  • Bachelor’s degree in marketing, advertising, communication or journalism required
  • 2 – 4 years digital marketing experience required
  • Google Analytics experience certification preferred
  • Understanding of marketing automation, well-versed in email automation workflows
  • Understanding of web, mobile, and other digital services
  • Ability to recommend, implement and optimize campaigns
  • Aptitude for data analysis and ability to understand results
  • Passion for emerging technologies and researching marketing trends
  • Strong attention to detail and organizational skills
  • Excellent written and verbal communication skills
  • Ability to perform in fast-paced environments

Compensation and Benefits:

Salary: $49,000.00 - $67,600.00 DOE. Silencer Central offers a competitive total compensation package that includes:

  • Profit Sharing and Incentive Bonus
  • PTO
  • Company Paid Holidays
  • Health insurance: Copayment Plus Plan or High Deductible Health Plan with HSA
  • Dental insurance
  • Vision insurance
  • LTD and STD insurance
  • Company Paid Life Insurance
  • EAP
  • Colonial Life
  • 401(k) with company match
  • Employee Discount Program
  • Free snacks and drinks

Apply today and join our amazing team! Our business is growing and we need motivated people to help us continue our success!

Compensation

$49,000 - $67,600 per year

https://silencercentral.hirecl...