The Mag Shack is seeking a full-time employee to fill the role as Digital Marketing Specialist. This individual will be a key contributor in a dynamic, cross-functional role and be a part of the E-Commerce team. The role would include leading all email and SMS marketing initiatives, such as designing campaigns, optimizing flows, and maintaining our customer database. The ideal candidate has a strong background in email/SMS marketing, excellent analytical and design skills, and a passion for driving engagement and conversions. This position is offered as on-site or fully remote.
Responsibilities
- Design and implement direct email marketing strategies to enhance customer engagement and retention
- Manage and further develop all aspects of our email marketing system from segmentation, campaign design, A/B testing, analytics, and more
- Create visually appealing campaigns that are optimized for conversion and mobile responsiveness
- Collaborate with cross-functional teams to ensure alignment between email marketing efforts and overall marketing strategies
- Analyze campaign performance metrics and provide actionable insights to optimize future campaigns
- Stay updated with the latest trends and best practices in email marketing
- Reports directly to Director of E-Commerce
Qualifications
- A bachelor’s degree, preferably in marketing, communications or a related field.
- Minimum 5 years of experience in e-commerce email marketing
- Proven track record of developing successful email marketing campaigns that drive engagement and conversion
- Experience using email marketing platforms, such as Mailchimp, ListSend, Klaviyo, Omnisend)
- Strong graphic design skills, such as Adobe Creative Suite (preferred)
- Strong copywriting skills (sales and cold email copywriting is a bonus)
- Strong analytical skills and ability to interpret data to inform decision-making
- Excellent communication and collaboration skills, with the ability to work effectively across teams
About The Mag Shack
The Mag Shack is an online retailer of firearm magazines from a wide array of manufactures.