Aimpoint Inc is seeking a full-time employee to fill the role as Digital Marketing Associate based in our Manassas office in Virginia. This role will facilitate and assist in the activities and process of Aimpoint’s digital ecosystem including websites, e-commerce, and digital marketing campaigns. This person will aid in the creative design, email, and digital communication delivery, facilitate brand communication delivery, and facilitate brand communication with our multi-channel marketing strategy.
- Implement strategies associated with creative marketing outreach according to business goals across B2B and B2G segments.
- Develop copy and content needed for internal and external communications.
- Collaborate with marketing team to execute product launches, promotions, and continue communication strategies.
- Analyze content performance and provide strategic insights for optimization and growth.
- Cultivate marketing contacts
- Monitor feedback from customer reviews and online communication.
- Must be proficient in Adobe Creative Suite, Canva, or other creative design platforms.
Other Skills & Abilities:
- Strong knowledge and understanding of current trends in digital and social media.
- Excellent organizational and planning skills with demonstrated ability to handle multiple projects while adhering to deadlines.
- Must have excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment.
- Computer skills within a Windows based environment (Microsoft Office) and ability to learn new systems and software.
- Ability to communicate effectively, both verbally and in writing, to internal and external.
- Social and independent
- Possess a positive attitude with high Team-working spirit.
- Knowledge of hunting and/or firearms industry is a requirement.
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