Associate Product Manager

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Associate Product Manager, Kitting

What will you do:

As an Associate Product Manager, you'll be the mastermind behind the entire product lifecycle—from strategy to launch! You'll research market trends, lead innovation, and collaborate across teams to bring exciting new fishing products to life. Whether it’s developing multi-year product roadmaps, optimizing pricing strategies, or ensuring flawless execution, you'll play a vital role in making sure anglers have the best gear for their next big catch.

What makes you a great catch?

• You’re a data-driven decision-maker; turning insights into actionable strategies.
• You have an eye for innovation, staying ahead of market trends and consumer needs.
• Strong analytical skills and a deep understanding of pricing, product positioning, and financial management.
• You’re a collaborative leader, working across teams to bring products to market.
• Project management is second nature; you can handle multiple moving pieces with ease.
• Experience in the outdoor industry? That’s a big plus!

Why you will love it here:

• Be part of a global leader in the fishing industry with legendary brands.
• Collaborate with a passionate team that values creativity and innovation.
• Lead exciting product initiatives that impact anglers worldwide.
• Opportunities for career growth in marketing, product management, and strategy.
• Work on cutting-edge products that help people have more fun catching more fish!

Your work environment:

You'll thrive in a fast-paced, team-oriented setting where creativity meets strategy. Expect to work with marketing, R&D, and sales teams to bring ideas from concept to reality. You’ll manage projects, drive innovation, and ensure every product aligns with our brand's high standards.

What you will need to succeed:

• A Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in product management or marketing.
• Strong organization and project management skills.
• Strategic thinking and the ability to analyze data to drive decisions.
• A knack for building relationships and working collaboratively across teams.
• A passion for the outdoors and the fishing industry is a bonus!

Pure Fishing is THE global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley, Fenwick, Penn, Pflueger, Shakespeare, SpiderWire, and Ugly Stik. Our team of industry-leading experts and our global network of operations and innovation hubs produce world-class products designed to delight our customers and exceed the needs of anglers worldwide. But fishing to us is not just about business, it is about time shared with family and friends, time on the water, excitement and the environment. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.

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