MANAGEMENT

Thomas MacAulay
Executive Director
Buford, Georgia  

Thomas MacAulay has worked in the outdoor industry for over a decade.  Before joining POMA, Thomas was the Marketing Manager at BPI Outdoors.  BPI Outdoors is the parent company of CVA® muzzleloading and center-fire guns and accessories, POWERBELT® muzzleloading bullets and accessories, QUAKE® hunting & shooting accessories, DURASIGHT™ scope mounts, and BERGARA™ barrels, actions, and rifles™.

Thomas brings with him a vast set of business skills. He is a successful team builder and knows how to grow brand awareness, has extensive hands-on experience in trade show and event management, and is well versed in multi-faceted marketing strategies. Thomas’s passion has always been for the outdoors, and Thomas believes strongly in the values and mission of POMA and its growth potential. He works closely with the board in building a bright future for POMA. thomasm@professionaloutdoormedia.org

Jenn Callahan
Director of Business Development and Marketing
Louisville, Kentucky

Jenn Callahan has over 20 years of experience in marketing and business development. As an entrepreneur, she was successful in advancing a business in the warranty insurance industry, which was ultimately acquired by a global company, American International Group (AIG). As an executive at AIG, she worked with Fortune 100 companies such as Apple, Google, Amazon, Walmart, Bass Pro, Ford, Best Buy, and many other major retailers and manufacturers. After a total of 18 years in the warranty/insurance space, Jenn’s drive for new challenges and passion for both the startup culture and the outdoors lead her to leave the corporate world and work with startup GoWild as their Chief Marketing Officer. She then founded her own company, Live Fire, to provide fractional CMO services and a range of marketing solutions to even more companies. Through Live Fire, her work has had a track record of success in providing marketing, branding, website development, event support, PR, digital marketing, social media, and other creative service solutions to a number of nonprofits and startups/small businesses. With a range of experience working with small to major brands to global companies – Jenn brings a unique perspective to POMA and its goals to build and execute strategies for the organization to grow. jenn@professionaloutdoormedia.org

Shelly L. Moore
Membership Director
Johnstown, Pennsylvania

Moore has maintained POMA’s office in Johnstown, Pa., since 2006. She manages the day-to-day administrative business including accounting, banking functions, membership records and databases, application processing, general membership communications, website content creation, social media, and member promotions, email marketing campaigns and conference planning, logistics, and implementation. smoore@professionaloutdoormedia.org

Cassidy Bailey
Operations Support Specialist
Johnstown, Pennsylvania

Cassidy performs administrative support duties for POMA, including website posting and maintenance, social media, assisting with accounting tasks, and member services. She assists with conference planning and support. cfb@professionaloutdoormedia.org

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