Login JOIN POMA

Youtube SEO Tips

Posted: March 04, 2015
you tube logo YouTube can be a valuable tool for business or a fun hobby. There are millions of people on YouTube every day. Get the most out of YouTube by using Search Engine Optimization. Jeff Gilden, guest writer for Video Production Tips, shares how to use YouTube and Search Engine Optimization.

Tips For YouTube Search Engine Optimization

Google owns YouTube. Therefore, Google will watch YouTube carefully. Google looks at YouTube for videos to list in the search engines. How do you get your video production on the homepage of Google? Using the steps below will help you increase your visibility in YouTube and Google using some simple tweaks.

Here’s a checklist you can follow to optimize your videos in YouTube:

  • Title text: You have 99 characters to optimize your title text.   Make the title descriptive and accurate using the best keyword phrases.  Generally, use the keyword phrase first, followed by other good descriptors.  Remember that if you don’t get ranked number one, related videos also get lots of views.
  • Description: You have 5,000 characters. You will want to use all of the space provided to write as much about your video as possible. Remember: User ratings and views play a factor in your search rankings within YouTube and Google so make sure to ask for people to rank your video and also to share and embed your video onto their site and other places on the web.
  • Tags: Useful for search terms you used in your title text and description. For example, if a flower shop were trying to optimize, they might list the keywords Flowers, Roses, Arrangements, Bouquets, and other important keywords here that might help Google and YouTube decipher what your video is about.  Many people leave tags off completely.  That is a huge mistake.
Read the entire article Tips for YouTube Search Engine Optimization on Video Production Tips.