YouTube Makes Improvements to Viewer Insights for Content
Posted: October 05, 2021
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Publishing content on YouTube can be frustrating at times. Some videos do very well, while others just never seem to gain any ground. It's important for content creators to know which videos interest their audience, so they know what content they should focus on. Last year, YouTube started giving creators audience retention insights, but they're now launching even more detailed engagement metrics, like top moments and dips, to give you even more insight into your content's performance.
Andrew Hutchinson, content and social media manager for
Social Media Today, gives you all the needed information about these improvements.
YouTube’s adding
more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats.
Last year, YouTube added new
audience retention insights for video clips, which provides info on where viewers are engaging, and dropping off in the playback, in order to help improve your content approach.
Now YouTube’s looking to improve on this, by providing more comparative insight, and more specific measures for segments in clips.
Read the full article,
YouTube Launches Improved Viewer Retention Insights to Help Guide Your Content Approach, on
Social Media Today.