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Your Permalinks Could Be Costing You Blog Traffic

Posted: December 03, 2013
[caption id="attachment_11667" align="alignright"]© eurocode2 - Fotolia.com[/caption]When writing a blog post, it may not cross your mind to change your URL. Forgetting this important step can actually cost you hits.Change your URL settings in WordPress, and increase blog traffic.
[caption id="attachment_11667" align="alignright"]© eurocode2 - Fotolia.com[/caption]When writing a blog post, it may not cross your mind to change your URL. Forgetting this important step can actually cost you hits.Change your URL settings in WordPress, and increase blog traffic.

Ali Luke, editor at Daily Blog Tips, shares how you can easily change your URL's on your blog posts.

Are Your Blog Posts’s Permalinks (URLs) Losing You Traffic?

One frequent mistake bloggers make is to leave their post permalinks (URLs) as the WordPress default.

This is actually becoming less common, as WordPress now prompts you to change the permalink structure … but if your blog’s been running for a while, you may be missing out on traffic due to poor permalinks.

The two most common problems that come up are:

  • Permalinks with just a number
  • Permalinks with dates

Permalinks with Just a Number

The default WordPress permalinks look like this:

www.dailyblogtips.com/?p=123

This does nothing for your readers or for your SEO. There’s really no reason at all to use numerical permalinks like this. If a reader comes across the URL out of context (e.g. without the post title) they’ll have no idea what it’s linking to, plus you want to have keywords in your permalinks to help your posts rank well in search engines.

Read entire article Are Your Blog Posts’s Permalinks (URLs) Losing You Traffic? on Daily Blog Tips.