Written Content is Still Important in 2018
Posted: April 17, 2018
Video marketing has become all the rage in the past couple of years. But, there are still reasons why written content is the way to go over the convenience of using a video for marketing. Learn why written content is more important than ever in 2018.
Michael Brenner, CEO of Marketing Insider Group, shares why written content is still important in 2018.
The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content.
Here we take a look at the many reasons why written content should be an essential part of your
content marketing mix in 2018 and beyond.
Some people still love to read
We hear so much these days about how video is taking over the internet. People have shorter attention spans, and most of us would prefer to watch a video than to read written text.
But often times we are not able to listen to video and for many types of content, we still prefer to read.
Written content is cheap to produce
Cost is a major factor in any company’s marketing budget. It’s true that the cost of video production has come down – these days anyone can shoot a basic video on their phone. But the quality is likely to be poor.
Read the entire article
Why Written Content Is More Important Than Ever In 2018 on
Marketing Insider Group.