Writing for Search Engine Optimization
Posted: September 26, 2023
Whether you write a hobby blog, own your own website, or write for hundreds of large outdoor companies, its always a good time to review SEO strategies. I found this article by
Bill Widmer to be extremely helpful in reminding me the basics of SEO.
Why is SEO writing important?
SEO writing is important because Google gets an estimated
3.5 billion searches per day. This means your customers are most certainly using Google to find information.
Additionally, once you rank on the first page of Google for your target keywords, you’re getting free, recurring, and highly relevant traffic to your website.
In other words, SEO = money in the bank.
As paid advertising costs rise and social media engagement becomes harder and harder to come by, organic traffic continues to dominate as one of the most important marketing channels any modern business can invest in.
For the full article on SEO writing
"here"