Writing Effectively for Corporate Social Media Channels
Posted: April 02, 2019
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Content for corporate social media channels has to do many things. Not only does it need to be interesting, but it needs to engage the audience, get them curious about the brand, and optimally make them want to share the information. Learning to create clear, concise content for use on corporate social media can ensure that it doesn't get lost in the shuffle and can even help expand your social reach.
Cameron Brain, CEO and Co-Founder of
EveryoneSocial, and contributor to Marketing Insider Group, shares steps to create the best social media content for corporate use.
In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience.
In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.
Think about this, close to half the world’s population (
3.03 billion people) are on some type of social media.
That number still continues to grow, so spending time and improving your corporate social media channels is essential to the overall business.
There are some very fundamental things that everyone should understand to write clearly and convincingly on social media. By following these simple tips, you can learn to avoid the pitfalls that so many still make while mastering the craft of social media writing.
1. Present only one big idea
Social media is a dynamic, cluttered space, and you cannot afford for your message to be muddled because it contains too many ideas.
Read the entire article,
How to Write For Corporate Social Media Channels (And Expand Social Reach), on
Marketing Insider Group.