Writing Branded Content That Earns Likes
Posted: March 17, 2020
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Social media users continue to crave content that is new and stands out from the crowd. Pushing out branded content is the best way to continue to meet the needs and wants of your content consumers. More than just a logo and a name, branded content conveys so much more about your business like its values, mission, business-models, and philosophy. Taking advantage of branded content such as product review videos can help increase your reach and your potential sales. It can also ensure you're appealing those consumers who want more visual content.
Marie Barnes, contributor to Dumb Little Man, shares tips to write branded content that will earn likes.
In a broad sense, content can be called any information posted on sites, blogs or social networks. But to understand how you can start creating and writing branded content, it is worth looking at this term in more detail.
Types of Content to Drive Users’ Attention
In today’s market, the only chance to stand out is to create a holistic brand concept.
Take note that a brand is not just a combination of logo and corporate identity. It’s a system of values, image-style characteristics, products, business models, philosophy, and the mission of the company.
Below are the different types of content you can use to get your target audience’s attention:
Video and Audio Content
Clips, podcasts, webinars, live broadcasts, and presentations — there are tons of options for audio and video content. Short clips can supplement or even replace a part of text content. They can help attract the segment of the audience that prefers to watch and listen rather than read.
Read the entire article,
7 Tips On Writing Branded Content That Earns Likes, on
Dumb Little Man.