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Writing a Social Media Proposal

Posted: June 16, 2020
Image: HubSpotOne of the most crucial steps in winning over a client to provide social media management or other services is delivering them a business proposal. The proposal can really allow you to shine and prove that you're the right one to understand their needs and that you have a plan to meet those needs. It has to be more than just words and promises, though - you really need to understand the social media sales process and the "stages" you'll go through to complete that process. Olga Mykhoparkina, contributor to HubSpot, walks us through the steps to create a social media proposal that will help win clients.

The Start-to-Finish Guide to Writing a Social Media Proposal

Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients' that you're the most well-suited to meet their needs, and help you stand out from the competition. And, if you're particularly interested in providing social media-related services, you'll need to create a social media proposal. Here, we'll explore best practices for creating a social media proposal that will enable you to exceed client expectations and expand your portfolio. But first, let's zoom out and take a wider look at the social media sales process. There are quite a few stages you have to successfully complete — and things to do right — before even starting your proposal. Let's dive into that, now.

A Brief Overview of the Social Media Sales Process

There isn't a one-size-fits-all sales workflow that you should follow to win a social media job, but most of the times you'll go through the following stages before closing a sale: Read the entire article, The Start-to-Finish Guide to Writing a Social Media Proposal, on HubSpot.