Write Headlines Readers Will Want to Click
Posted: August 03, 2015
A headline is the first thing that the reader sees, so it's essential to make sure it grabs their attention right off the bat. Having a boring or uninteresting headline will most likely cause readers to pass right over the article. Create headlines that people will want to click on, every time.
Jami Oetting, writer for Hubspot, shares how to create headlines that will make people want to read your article.
Your headline will determine the success of your article.
This is something that Vincent Musetto, a former editor of the New York Post who passed away in June, knew to be true -- even when newspapers were only products of paper and ink. He was a master at structuring sentences and organizing words into wacky, surprising, and memorable ways.
Consider his most famous headline: Headless Body in Topless Bar
Or his personal favorite from his work: Granny Executed in Her Pink Pajamas
I wouldn't hesitate to click.
According to a study from Upworthy -- a site with a polarizing headline formula -- traffic to an article can vary by 500% based on the headline.
It matters that much.
CoSchedule created the below infographic to summarize some of the top tips for crafting more attention-grabbing headlines.
Read the entire article How to Write a Headline People Will Want to Click on Hubspot.