Write a Better Introduction

Posted: May 11, 2015

Catching a reader's attention immediately is vital to good writing. Having a strong introduction to content can play a big part in hooking the reader and leaving them wanting more. These tips will help you write strong introductions and keep readers interested. Neil Patel, writer for Hubspot, shares how to write killer introductions.

9 Simple Ways to Write Stronger Introductions

There's a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions? Compelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers. Take a look at the following graph from Schwartz to see what I mean. It shows where people stopped scrolling in an experiment covering many articles across the web. Every time someone landed on an article, Chartbeat analyzed that visitor's behavior on a second-by-second basis, including which portion of the page the person was currently viewing. Each bar represents the share of readers who got to a particular depth in the article. Read the entire article 9 Simple Ways to Write Stronger Introductions on Hubspot.