Word of Mouth Marketing and its Benefits
Posted: September 25, 2018
Content and video marketing may seem to have taken over as the most beneficial ways to increase brand awareness. However, one of the best and easiest ways to market your brand is still by word of mouth. This age-old marketing tool can still be the most effective, whether it be online or face-to-face. Learn how to spark conversations between your customers to build effective word of mouth marketing strategies.
Andrew Hutchinson, Head of Content and Social Media at Social Media Today, shares the five key benefits of word of mouth marketing.
As you're no doubt aware, word of mouth is the most influential form of brand awareness, with people far more likely to trust the recommendations of friends over ad campaigns and/or brand messaging. And in the social media age, word of mouth has taken on a whole new level of precedence, with everyone able to broadcast their thoughts online, at any time, and on anything.
Given the increased reach of word of mouth, sparking such discussions should be a key consideration for all brands. But how can you do it? How can you get your audience sharing their thoughts about your business, and boost both advocacy and awareness?
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5 Key Benefits of Word of Mouth on
Social Media Today.