Should you include your Klout score on your resume? What is considered a good score? How do you increase it? (Will a high score get you free stuff?) Klout's Garth Holsinger gives us the inside line.
Should you include your Klout score on your resume? What is considered a good score? How do you increase it? (Will a high score get you free stuff?) Klout's Garth Holsinger gives us the inside line.
With just 45 employees, and $30 million in new funding, Klout is a unique player in the social media landscape.
Klout founder and CEO Joe Fernandez (Klout score at time of publication: 69/100) says, "It's simple -- if you create interesting content that your network interacts with and shares, you will have a high Klout score." Fernandez noted that the average score is about 20. Most consider a score above 30 to be reputable and a score above 50 to be elite.
But people have mixed feelings about Klout scores. For example, an algorithm change in late 2011 left users asking questions.
Klout says the algorithm change affected ratings in the following ways: allowing users to be measured on more than one primary network, filtering out bots and spam, and using a 90-day average instead of a 30-day average to calculate scores. But most scores went down. User feedback included site posts like: "Very unhappy with this change. My score went from 73 down to 53. 20 point drop. I've been working for months to increase my Klout score. Please fix this."
Despite the bumps, Klout's user base continues to increase. The company has assigned scores to more than 100 million people and brands. Klout analyzes 2.7 billion pieces of content and connections per day, receives more than 8 billion API calls per month and has worked with more than 5,000 partners and developers.
So...will future employers check your Klout score? Depending on the company, yes. Klout's Garth Holsinger (current Klout score: 38/100) describes current Klout score use to Questus' Joey Dumont. (1:15)