Why Content Isn't Being Shared on Social Media

Posted: May 24, 2016

The main goal of marketing is to get content seen. Content is shared on social media reaches high numbers of people in a short amount of time, which means more exposure. However, getting content shared on social media is a big challenge for content producers. These three reasons may be why your content isn't being shared on social media. Victoria Hoffman, writer for Social Media Today, shares why your content isn't getting shared.

3 Reasons Why No One Is Sharing Your Content

Sixty percent of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. One such engagement metric is social shares. Generating a high number of content shares on social media is key to overcoming engagement obstacles for a number of reasons: Social shares amplify your content - No kidding, right? Although the organic effectiveness of most social channels for amplification has declined over the years (thanks to filtered news feeds), social media can still be a substantial source of referral traffic. At Uberflip (a B2B SaaS company), social traffic accounts for 10-15% of our monthly Hub traffic, and the majority of these sessions are new visitors. Social shares show social proof - Social proof is key to proving the credibility of your content, which causes a bit of a “chicken or the egg” situation: you need social shares to generate social proof, yet people won’t share your post unless they know it’s from a credible source. The best way to get around this is to provide valuable content in a well-optimized content experience (more on that below). Social shares impact SEO - The connection between social signals and search engine ranking is indirect, but important. The key thing to know is that if your content is good, people will share it, which increases the likelihood that you’ll generate links. And those links can drive some serious SEO juice. Read the entire article 3 Reasons Why No One is Sharing Your Content on Social Media Today.