Why Businesses Need Blogs

Posted: September 06, 2016

[caption id="attachment_12822" align="alignright" width="300"] Image from socialmediatoday.com[/caption] Blogs continue to gain popularity and serve as a great source for information. A blog is a regularly updated web page, typically one run by an individual or small group that provides opinions and information on a subject, but you should know that businesses can benefit from blogs too. Blogging can help your business be seen as an industry leader and promote a more personal connection with consumers. Katrina Padron, writer for Social Media Today, shares why businesses should blog.

Why Your Business Needs to Blog

In terms of businesses marketing, blogs aren’t just having a moment, they’re becoming critical to marketing efforts - and it’s not for the reasons everyone may think.

For a business, original content on blogs can help establish them and their commentators as thought leaders and experts in their field. It isn’t about the hard sell on blogs, it’s about flexing those industry expertise muscles and contributing to a conversation.

In addition to showing off your industry knowledge, blogging helps cultivate a more personal connection and breaks down traditional trust barriers between consumer and business by providing site visitors with useful, timely, and accurate information.

Read the entire article Why Your Business Needs a Blog on Social Media Today.