Why Brands Need a Social Media Strategy
Posted: June 19, 2018
One of the best ways to get your brand noticed is by using social media marketing. Even if you only post on the most popular social networks, you can get more reach than other marketing avenues. No matter how many, or which, social networks you use it still requires some type of structure and planning. Here are seven advantages for having a social media marketing strategy, and how you can set one up to fit your needs.
7 Advantages of Having a Social Media Strategy
Everyone knows that social media marketing is important in modern business - it’s rare to find a company that doesn’t see the value in posting on at least the key social channels. But even so, brands often underrate its power. They set up their account to tick the ‘social media marketing’ box, then they go about posting impulsively, or not at all. For your social media efforts to be worthwhile, you need a strategy - here are seven reasons why.1. It creates direction
Without a strategy, you’re shooting from the hip. There may be some kind of loose plan involved – you vaguely know in which direction you’re aiming – but there’s no precision, no overarching pattern. You wouldn’t conduct any other part of your marketing this way, so why do it with social media? It’s probably the ‘social’ bit. People underestimate the strategy required to make social media work, so they just throw stuff out there and hope it sticks. But your social channels are valuable assets that should have a defined place in your marketing plan. Read the entire article 7 Advantages of Having a Social Media Strategy on Social Media Today.