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Why a Social Media Content Testing Plan is Important

Posted: July 10, 2018
Albizu Garcia, writer for Social Media Today, shares why it's important to have a testing plan in action for social media content.

How to Create a Testing Plan for Your Social Media Content

How do you work out which content performs the best on each social channel? By testing, of course. If you're not testing what kind of content performs best, you may be missing out on great opportunities. Specific types of content can have the potential to generate more traffic and engagement than others - for example, your followers might respond better to videos than infographics. The type of content is just one piece of the puzzle to test, though - many other elements make up your social media content strategy that should be tested and optimized as well. This includes calls to action, posting times, and other important metrics. Here are some simple, practical strategies for creating a plan to test your social media content. Read the entire article How to Create a Testing Plan for Your Social Media Content on Social Media Today.