Why a Social Media Content Testing Plan is Important
Posted: July 10, 2018
When it comes to rolling out new marketing techniques, it's important to be able to test how well they're going to perform. Marketers need to make sure that the content is going to reach audiences in the way they prefer. More consumption means more potential customers. These strategies will help you create a solid testing plan for your social media content.
Albizu Garcia, writer for Social Media Today, shares why it's important to have a testing plan in action for social media content.
How do you work out which content performs the best on each social channel? By testing, of course.
If you're not testing what kind of content performs best, you may be missing out on great opportunities. Specific types of content can have the potential to generate more traffic and engagement than others - for example, your followers might respond better to videos than infographics.
The type of content is just one piece of the puzzle to test, though - many other elements make up your social media content strategy that should be tested and optimized as well. This includes calls to action, posting times, and other important metrics.
Here are some simple, practical strategies for creating a plan to test your social media content.
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How to Create a Testing Plan for Your Social Media Content on
Social Media Today.